I struggled for a while to come to a positive start here this morning. I’m going to be writing on stats and I had originally wanted to start with the title “The Stat That Really Matters” or “The Stat That Counts” which would have been closer to the truth. However, I have to tread lightly as we all do when discussing stats as those “stats” represent ………
My Day Off
It’s kinda funny that I’m here at all really ….. I had wanted to take the day, as I am feeling the last several weeks hopping up and down on my head. So after some thought as to what I would do on my day off, I determined that I would do some writing. Sometimes I wonder ……..
To Many Choices Not A Good Thing
I’ve actually written on stats several times before as they tend to elude the Blog Moderators or Webmasters as they dutifully watch their Cyber projects grow. I like most, have fallen under the spell of stat-press this and stat-press that, and the hundreds of other choices that we the unfortunate have to choose from. I’m not sure what the dynamic is here but no one can seem to get it right except for Google and after watching Google for a year even they can fluctuate from time to time.
If I had to name my one great annoyance with Blogging, it would be the time that I have wasted trying to wrap my brain around the stat game. I finally gave up earlier this year when my flagship went down in flames.
I Sense An E-Book Opportunity
During the course of my daily travels I have slowly but surely put together a several tiered system to accurately track stats. I’m thinking of writing an E-Book about the subject and pricing it around a thousand dollars as I figure this is what I have spent times two chasing this crap.
At this time I can now track anyone, anywhere in real-time. Watching where they go and what they read and how much time they spend while here at Bloggers Market and when they return and how many trips a month they make and ……… well ….. suffice it to say, I got the job done at last.
Better Things To Do
I don’t really pay that much attention to the stats anymore as I just don’t have the time or the interest. I haven’t changed the Alexa ranking on the homepage, in I don’t know how long. The widget thingie over at Alexa doesn’t really work that well, so I have to change it myself whenever it changes. So I definitely have found a better use for my time these days.
What’s The Bottom Line Here?
I did spend some time this morning looking over the stats and have come to a conclusion of sorts. That being ….. if I can see my traffic split evenly over “Search Engines”, “Referring Traffic”, and “Direct Traffic” and I can see that my bounce rate is at around 50% and my average time on my site is between 5 and 10 minutes with 50% new visitors and 50% repeat visitors ……. I’m good to go!
Truth be told, I think the most important stat that most of us really care about at any given time is the bottom-line. $$$ $$$