Wednesday, February 21, 2018

The Internet Marketing Ear-Worm

Ear Worm

For the last several weeks I’ve been wrestling with an Ear-Worm. You know, kinda like a song that you can’t get out of your head. It just keeps playing and playing, sometimes for days. I’m still dealing with the Mary Hart song that was played during the final episode of Entertainment Tonight featuring Mary Hart titled raise your glass by Pink.

This particular Ear-Worm is curiously of Shawn Fanning developer of Napster and Dave Morin who once worked for Facebook and who now have their own social service called “Path”. In a recent interview he mentioned that his service is more in touch with realty in that it limits the number of friends you can invite to join your social circle, backed-up with scientific results. Those scientific results most likely tied to Robin Dunbar and her theory known as “Dunbar’s Number“.

Stating basically that you will never really be able to handle anymore than 50 people in your social circle. OK, thinking about my own experiences, he’s probably right. I mean I have nearly 3000 followers on Twitter, but I’m sure that 2950 of them don’t give a rip one way or another of what is going on in my social sphere or life for that matter.

In a word “Ruh Roe”! This spells bad news for the Internet Marketing side of our businesses ………. Ok, our Blogs. There I said it!

As long as I’ve been visiting, commenting and following Blogs, I’ve never really followed more than about a dozen really closely. Now think about your own social results. I bet they’re close to mine.

I view a number of traffic stats to Blogs that are for sale over on Flippa and the same thing is being confirmed. Comments numbering no more than 100 a post many more with far fewer.

There are Blogs of course that show tens of thousands of visitors a month. However, these Blogs have a system in place that provides content from a number of sources that have their own social following, and have to be a headache to manage.

What this all means, I’m not really sure. I just have this sneaking suspicion that, for the most of us our Blogs will never carry the power that is needed to propel us beyond our own social setting.

I believe that this is the true meaning or definition if you will of Internet Marketing. The ability to promote our services and products beyond our own intimate social circle.


  1. Adrienne says:

    Sure, if you are only on here to build a social relationship with people then it’s probably a safe bet that you won’t have more than about 50 really close friends. But let’s face it. If we are here to make money then you need to definitely include a lot more than that. People will come back to you later on, even months down the road and be interested in what you have to offer because you continued to build that relationship with them so having to exclude them from your network because you are limited is not a network I can see myself involved in. Hope it works well for them though. Would say I’m curious to check it out but that would be a lie.

    Appreciated you sharing this Jeffrey. See I learned something new again today.

    Have a fabulous day and hope you are having a good time. Mine starts later.


    • Jeffrey says:

      Hi Adrienne,
      “Have a fabulous day” …………… you have no idea ………….. I’m right in the middle of making my first video and it’s about to kill me. Wheels-up gotta fly !!! Happy 4th.

  2. Leonard Evenson says:

    I absolutely agree with the first commenter, Adrienne, we have to differentiate between our private use of social media and when we are using it for business. Business needs to grow, whether it is a growth in followers and commenters on a blog, profits, or the number of employees. And with every growth a new set of responsibilities emerge which need to be addressed. I had the problem with having more and more employees working for me online, and I needed an employee monitor software to keep track of their work throughout the day. So, it goes to show, every problem has a solution, you just need to go forward and deal with what life hands you one problem at a time.

    • Jeffrey says:

      Hi Leonard,

      Finding the line between private use of social media and using it for business is indeed a fine line. Different accounts can help but then you would need a “Monkey Monitor” to keep up with them as well.

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