This is a three-part series that is extremely important for the seasoned as well as the beginning Blogger. It is my hope that you will find the magic herein and take it to heart and implement the practice for your own business model. This is the third time that I have written on “The Content Hopper”. It is truly one of the most important areas for a Blogger to learn.
This first part is all about managing your content. The second part is all about managing your content. The third part is all about managing your content. Ya, ….. I know, kinda redundant. I guess you could say that all that we do is content, and that content needs management. Whether it be written, audio, or video all content needs management.
The Brain Basics Of Blogging
When I think of my content, I think of my postings on one side of my brain and my products on the other side. So here I’m going to focus on the postings.
As most of us are one-man-shows, it is not likely that we will be able to maintain order beyond our own postings save for the occasional guest posting. As we begin our journeys it is imperative that you post every single day. No more; no less. You must accept this as part of the process. After your first year you will be cutting back to three times a week or like myself just one time a week as other chores will demand your time.
After your first year or your first 365 posts, you are going to be focusing more on the Internet Marketing side of things. This is the meat of the matter. Your Blog will earn you little if anything in and of itself, especially during the first year of publication. You will have to do much of that heavy lifting yourself.
Grass Hoppers Do Their Thing; Bloggers Need To Do Theirs
As you start the process of marketing you will need to totally focus on this effort. You will have to provide your content to your readers via a content hopper. Your content; your hopper.
You will need to place at least three months worth of posts in your hopper ….. scheduled and ready to go. This is so important, I just can’t emphasize this enough. Keep this in mind; this does not mean that you can’t break into your readers day with a well-timed post about breaking news. This is part of the magic and fun of having your own Blog.
You need not worry that your readership will slip a bit as you cut back on your publishing schedule. For me I actually increased my readership for the first part of my second year, before leveling off.
The Plague Of
My focus here is not to hassle over a $40.00 dollar a month ad for my 3000 uniques a month. Rather lining-up for the larger market of selling your products to a
plague legion of buyers. It would be nice if this came from your readers and indeed, you will have sales here. But by and large you will have to go out and get your sales. Precious few will come to you.
In my next post I will be writing on those products that you will sell and how you will need to produce those products to compete in this new era of the Social Media Generation.