Tuesday, June 27, 2017

Internet Marketing – Lesson 16

The path to success for the Internet Marketer has three elements; a good product, good landing-page with compelling copy, and a good ad campaign. While there are many ways in which to monetize a Blog or Website, putting these three elements together will provide you a path of least resistance with the greatest chance of success as well as profit.

Good copy and ads for a product are essential to your success, however, this will have to come with a good dose of experience. There really is no way to cover this subject in a Blog post or even a good book.

I have seen books that go on and on with the details that may or may not work for you. This is probably one of the reasons that this subject is not as well covered on the Internet as others. You really have to assemble a ton of bits and pieces to effectively put together your Marketing campaign. In the end it all comes down to a good split test and a better product.

What is most important to the exercise of writing effective ads ( as well as copy ) for your product is coming up with a collection of ads, split-testing, and then deciding in a fairly quick order whether or not “your dog will hunt”.

And if you do have success with a good product, keep in mind that eventually you will see a point of diminishing returns, at which time you will have to make a judgement call on when to get out.

If the product has no “Pop” at the beginning of your launch, don’t extend your loses past a month. In other words don’t go for 90 days thinking that your product will eventually catch-on.

If you are not seeing some kind of a return on your investment within a couple of weeks, you might as well set your sites on starting over. This is taking into account that you have given it a fair chance at launch. Don’t think that by bidding 03.00 cents for a keyword, that this is going to provide you with healthy profits.

Again, in the long run …… experience will make the difference here. You just have to keep trying and be smart about how to structure your ad campaigns, as well as how much money to commit to your goals.

 

Internet Marketing – Lesson 15

Squeeze-Pages for the most part are pretty straight forward, after all you are just trying to harvest E-Mail Address. I’ll address the more complex designs that are tied into product launches as we go along here.

Landing-Pages are where all the action takes place for the aggressive Internet Marketer. Managing a Blog’s structure is a real challenge, however that is just one half of the issue …… the other is the landing-page.

Not only is a landing-page complex in its design, there are also multiple parts to a good landing-page system. What makes landing-pages complex, is the need for a captivating design along with compelling copy.

I’m going to list the parts of the landing-page system, yet I really have no way of going into the parts, as they are really an art-form that takes years to master.

My last design took me two weeks of full-time work to complete, yet I have been working for years on perfecting the system. My first system took me months to complete.

Here is my list:

  • Landing-Page
  • Squeeze-Page To The Offer
  • Downloads Page
  • Affiliates Page
  • Graphics Page For The Affiliates

Tie in a shopping cart and you are set to go!

When you view the above list you may think to yourself that really the landing-page is the only challenge in the group. However, I can assure you that all parts of the list are a real challenge.

You may say, how can a graphics page be a pain? Just drop your images in and go! Not so fast, you have to design a number of images for use by your affiliates along with “clean code” to go with them. You must then arrange those images in a “pleasing-to-the-eye” way on a beautiful page.

While the landing-page is used to sell the customer, the affiliates page is used to sell the affiliates. If the page is just “functional”, you will run the affiliates off. The affiliates page has to be a knock-out, just like the other pages to the system.

 

Internet Marketing – Lesson 14

This week we will take a look at the different options that you have when building squeeze-pages with third party applications. Whenever you look at outside resources that you wish to use or need, make sure that you don’t get “hooked” into the cash-flow dilemma. Whatever it is that you need, purchase that product for a flat fee, don’t subscribe for anything other then Web-Hosting or Training.

With squeeze-page software you can get both types of services. You can subscribe or purchase …… flat-fee. Again, forget the subscription, go with the flat-fee. While there are many to choose from, I can really only think of two options. The first is “OpimizePress” and the second is “premise.

There are of course many others, both free and paid that will provide you with the tools that you need. I just prefer to have all the tools in one place, so my choice is “premise.“, at a cost of $165.00. Well worth the money if experience is my guide.

Unfortunately, most of my clients want custom designs for opt-in and landing-pages that are styled around their existing web-design or theme, and I can assure you that they pay more than $165.00 for them. I can easily spend a couple of days designing either one. If I could just use premise, I could be finished in a couple of hours.

However, below is a list you may want to troll through:

One thing you might want to be aware of, is that these sites listed above will all try to harvest an E-Mail address from you if you are interested. You might want to take a look at the opt-in as this is probably what the final product will look like if you use if for your Internet Marketing needs.

I’m sure that there are many others to choose from, so, you will have to do your due diligence here. Taking your time here will really help you understand a major part of Internet Marketing that you really should have both a deep understanding of, and experience with.

Next week we will look at the Landing-Page.