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The Internet Marketing Ear-Worm

July 2, 2011 By 4 Comments

Ear Worm

For the last several weeks I’ve been wrestling with an Ear-Worm. You know, kinda like a song that you can’t get out of your head. It just keeps playing and playing, sometimes for days. I’m still dealing with the Mary Hart song that was played during the final episode of Entertainment Tonight featuring Mary Hart titled “raise your glass” by Pink.

This particular Ear-Worm is curiously of Shawn Fanning developer of Napster and Dave Morin who once worked for Facebook and who now have their own social service called “Path”. In a recent interview he mentioned that his service is more in touch with realty in that it limits the number of friends you can invite to join your social circle, backed-up with scientific results. Those scientific results most likely tied to Robin Dunbar and her theory known as “Dunbar’s Number“.

Stating basically that you will never really be able to handle anymore than 50 people in your social circle. OK, thinking about my own experiences, he’s probably right. I mean I have nearly 3000 followers on Twitter, but I’m sure that 2950 of them don’t give a rip one way or another of what is going on in my social sphere or life for that matter.

In a word “Ruh Roe”! This spells bad news for the Internet Marketing side of our businesses ………. Ok, our Blogs. There I said it!

As long as I’ve been visiting, commenting and following Blogs, I’ve never really followed more than about a dozen really closely. Now think about your own social results. I bet they’re close to mine.

I view a number of traffic stats to Blogs that are for sale over on Flippa and the same thing is being confirmed. Comments numbering no more than 100 a post many more with far fewer.

There are Blogs of course that show tens of thousands of visitors a month. However, these Blogs have a system in place that provides content from a number of sources that have their own social following, and have to be a headache to manage.

What this all means, I’m not really sure. I just have this sneaking suspicion that, for the most of us our Blogs will never carry the power that is needed to propel us beyond our own social setting.

I believe that this is the true meaning or definition if you will of Internet Marketing. The ability to promote our services and products beyond our own intimate social circle.

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Now Comes The Social Media Thing – Lesson 16

April 24, 2010 By Leave a Comment

Now comes the time that you need to settle in to some sort of routine, as the next step, the social media step, is a big one. So you should be somewhat comfortable with writing content and managing your Blog. It’s O.K. to feel comfortable with what you are doing before racing away to do something else that is new to you. So take a month and just write content and work with your Blog and your management techniques.

After a month, it will be time to start to drive traffic to your site. This takes a lot of time and attention, so if you rush right in after starting your Blog, you’re going to get things tangled up and make a mess of things as well as waste a ton of time.

I am going to avoid making any social media recommendations as everyone takes a different path, leading to a different outcome, which helps all concerned as you are going to use social sites that other don’t use and vise versa. That way, we’re not getting tangled up with each other. That way there is enough traffic and market for everyone.

I will make three recommendations that all Bloggers need to be aware of and take advantage of. Those three are: Twitter, Facebook and LinkedIn. These three are necessary for all New Bloggers and you should sign-up as soon as you are ready to begin marketing yourself and your Blog. The rest is up to you. The more social media sites you sign-up for and participate in the more traffic you will see to your Blog. But take it slowly and make sure that you understand how to use the social media platform you have chosen or else you will just be wasting your time.

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Managing Your Social Media Content

March 31, 2010 By 2 Comments

Social Media

As I delve further and further into the Social Media realm, it has become harder for me to keep up and harder for me to stay organized. Needless to say, my desktop is a mess. I have icon’s coming out of my ears. So I wanted to post some pointers for the Blogger, to help manage your Social Media.

One of the first things that you should do, when setting up your Blog, is to squirrel away all of your usernames and passwords on a Spread-Sheet and keep it on a thumb-drive. It might really help if you do this alphabetically, too.

Keeping a log of all the passwords and usernames, and the time you want to visit these sites will prove to be a real asset. Get on a schedule: not minute by minute of course, but if your habit is to visit your community of Blogs in the morning, set aside a few minutes to Tweet, and do the Facebook thing, to Digg and Stumbleupon; whatever it is that you Stumbleupon! Now that you’ve “Reddit” do it!

Social Media does not come naturally to me. I’ve had to take it a step at a time. With all the choices, and with my schedule, I just can’t do them all. I dare say, that if you had 24 hours in a day you couldn’t really put a dent in all of the super Social Media Sites. I’m finding more great ones everyday. The greatest challenge of course is not setting aside the time to visit and participate, rather dealing with the learning curve that goes along with some of these sites. It’s best to take it slow like I did, adding one a month and really getting to know it well.

Lastly, don’t forget to Google for pointers on any Social Media site that you participate in. You can find some real gold out there that will make life as a Blogger much easier!

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