Today’s date is June 23, 2011, yet you will not see this post until the end of July. I finally have Bloggers Market in pretty good shape and this have given me the incentive to catch-up on my writing. Having done so, the content hopper is pretty close to full.

I’m noticing a change in my writing. It has become much stronger. I’ve moved “Jeffrey’s Corner” to the front page and have gotten rid of the focus on the beginner, which oddly enough is what this site is truly dedicated to. However, in the coming months, I’ll be taking off to parts unknown. Oh I won’t be too far away, but I’ll be focusing more on the important subjects that face us all as Bloggers.

One Epic Post

As far as posts go this one is sure to be epic. Not from the standpoint of the writing rather the subject. One of the luxuries that I have come to enjoy about my new-found direction is that I have more time to focus on my content as I am only posting once a week and focusing instead on the Internet Marketing side of things. Also I have no timeline to consider now that I am established as a Pro-Blogger. Thank goodness; the daily grind of putting out daily content was really getting to me.

This weeks post is about Google, and as you read this I have had a month to research this subject, so this is going to be pretty good ….. like I said epic. It all started one dark and stormy night, as I was surfing my “New York Times” Technology feed on my Google homepage when I spotted this gem:

Google ‘faces US antitrust probe’

Now this is probably old news to most of you, and I’m not here to report the story as breaking news, rather I wanted to look at the issue from a unique perspective ……… mine.

As far as politics go, I’m pretty quite over here at Bloggers Market. I’m not really sure the best thing to do while I’m building a business online is to kick sand. In the coming years, you will hardly be able to recognize me. I intend on burying some folks in the sand. However, this particular subject was just too juicy to pass-up and it involves almost all of us trying to hack-it online.

Father Google Runs Amok

As you no doubt know by now Father Google is in trouble with the powers that be. The FTC! This is not Google’s first dance with the FTC or Justice for that matter, who share jurisdiction over antitrust issues, but it is the first challenge to its core business model. It’s search engine and advertising business, which totaled a reported $29.3 billion last year. “This is the main act,” said Ted Henneberry, a former trial lawyer at the Justice Department and partner at Orrick Herrington and Sutcliffe.

In the past, company executives have said that the increased scrutiny from regulators is a normal byproduct of its success. Truth be known, that is the case for anyone who is successful in this day and age.

Who Watches Google?

Keeping a watch on all of this is “Fair Search.org“. A watchdog of sorts, they have plenty to say about the Evil Empire that is Google; don’t get me wrong, someone or something as large as Google needs a watchdog.

I thought I would do a quick search with just the keywords “Fair Search” and Google gave 3 direct links to the website at the top of the SERP’s; you plug-in “Bloggers Market” and you get one!!! However you plug-in Google and you get 15 of the first 20 results that are Google’s alone.

This issue is just way to large to try to give it justice here in this short post. So I won’t even try. However, it will be somewhat interesting to see how this will play in the end and I’ll be sure to follow-up with an editorial of my own. I don’t think that they’ll drag any one to jail over Google’s practice but it should prove illuminating to us all.