Tuesday, June 27, 2017

Internet Marketing – Lesson 14

This week we will take a look at the different options that you have when building squeeze-pages with third party applications. Whenever you look at outside resources that you wish to use or need, make sure that you don’t get “hooked” into the cash-flow dilemma. Whatever it is that you need, purchase that product for a flat fee, don’t subscribe for anything other then Web-Hosting or Training.

With squeeze-page software you can get both types of services. You can subscribe or purchase …… flat-fee. Again, forget the subscription, go with the flat-fee. While there are many to choose from, I can really only think of two options. The first is “OpimizePress” and the second is “premise.

There are of course many others, both free and paid that will provide you with the tools that you need. I just prefer to have all the tools in one place, so my choice is “premise.“, at a cost of $165.00. Well worth the money if experience is my guide.

Unfortunately, most of my clients want custom designs for opt-in and landing-pages that are styled around their existing web-design or theme, and I can assure you that they pay more than $165.00 for them. I can easily spend a couple of days designing either one. If I could just use premise, I could be finished in a couple of hours.

However, below is a list you may want to troll through:

One thing you might want to be aware of, is that these sites listed above will all try to harvest an E-Mail address from you if you are interested. You might want to take a look at the opt-in as this is probably what the final product will look like if you use if for your Internet Marketing needs.

I’m sure that there are many others to choose from, so, you will have to do your due diligence here. Taking your time here will really help you understand a major part of Internet Marketing that you really should have both a deep understanding of, and experience with.

Next week we will look at the Landing-Page.

 

Internet Marketing – Lesson 13

This week we’ll take a look at “Squeeze Pages”. The Squeeze Page is one of the most critical components of your Internet Marketing activities. Without a list things will be difficult. The sooner you build your list the better. You have to stay focused and build your list exactly along the lines of your niche.

If you sell pet supplies, you need to build lists with products that you can give away for an opt-in that has something to do with pets. Having an opt-in for a product on gardening will not provide you with a good contact for a sale of pet supplies.

Unfortunately the best way to build a list quickly is to have a product of your own to build interest. I say “unfortunately”, because this actually denotes that you build a paid marketing campaign that will bring traffic to your site to view the offer and then opt-in for more information. This is the best way to build a list, but it is expensive.

However, if you have a list that is built around a product launch, you will have a good list with which to pitch that product. While you will always make sales with your list, a general list such as the one you see with my pop-up for my monthly opt-in is not exactly the best way to make sales. What you are angling for here is that 3 percent that will buy from that general list. This is icing on the cake, not the heart of the matter.

The Squeeze Page is that heart of the matter! It is designed to harvest sales contacts that are interested in your product. While your squeeze pages should be stylish, don’t over think it here. Keep the whole thing on one page with no scroll. As a matter of fact when you are starting out you should consider carefully using a squeeze page building product to use, instead of trying to design a page yourself with HTML and CSS. More on this next week.