Wednesday, February 8, 2012

The Internet Marketing Pitch

Car Wash

Outside of needing an occasional piece of code or support with a sticky theme problem, I’m pretty self-sufficient when it comes to Blogging. I’ve even become a pretty fair writer. What I do need help with is marketing. I’m interested in learning anything about marketing that I possibly can from the pros within Internet Marketing; which is not to be confused with Blogging. Blogging in one corner, Internet Marketing in another.

I’ve Googled until bow-legged and blind looking into Internet Marketing. Wherever I go it’s always the same thing. First comes the “have I got something truly cool for you, it’s just what you need” just “Opt-in” here, after which I get the pitch about how this or that Internet Marketer started out either in the garage or the basement of some friend or compassionate relative, while the individual goes about digging out from under hundreds of thousands in debt, to arrive at the end of the rainbow to find a 458 Italia. Throw in a picture of the doting wife and kid ( a dog with a Frisbee in its mouth is always a nice touch ) and you have a killer up-sell.

I get tired of the endless stories of “if you had a million dollars, what would you do with it ?” And the “are you where you want to be in life ?” “Do you have the money you desire ?”. Can you take care of your family and take them on vacation with you for 11 months out of the year ? Can you afford to put gas in the family car ? On and on ……… God’s teeth, I’m drowning in useless PDF’s and now my E-Mail account is bankrupt from all the useless up-sells, usually pitching some other poor mutts useless power of positive something product …….. it’s enough to make your hair hurt!

What I’m looking for is something to work with. I don’t need a perfect road map of the yellow brick road, but I do want to get a feel for whom I’m about to invest several hundred dollars with. If I can tie into a Blog or can find someone who can give me an honest assessment, I’m good to go. But everyone in this day of social media are tied together pitching each others products.

There are about two dozen or so top guns out there making a killing at Internet Marketing and I can think of only one that is available full-time through their Blog. There are at least two others who come and go, but with nothing that you can build on. The rest I guess are on that 11 month vacation mentioned above.

Can anyone please provide me some answers here? If not, then there goes the launch of “Bloggers Billionaires Blogging Bonanza” and then ……. it’s back to the car-wash working for peanuts!

Cash Flow No More?

Blogger Making Shopping Decisions

I was thinking about all of my Internet Expenses the other day and how I was going to mange all of the services and I actually found a piece that had been written by an Internet Marketing Person that was in the process of selling me a plug-in that I need.  His pitch was that who needs the popular service when you can pay him a one time flat fee.  Well, I’ll admit ……… he was pitching directly to my need. Ahh yes, the goal of any self-respecting Internet Marketeer!

I’d been thinking about the course of growth for Bloggers that I visit and was noticing that the power Bloggers are as price conscious as any grocery shopper I’ve ever known.  Having acquired some knowledge of how to do what it is that we do, I’ve gained some insight into what the Blogger is spending to ply his trade.

How would you like to make a $70,000 dollar sale today ……. well, that would pay some bills! But have you ever noticed that those who make the big sales: yachts, private aircraft, luxury auto’s …… they come and they go. Yet “Apple” is just knocking them done ………. a dollar at a time.

When you look at those who can mange the best during a down-turn in the economy, it’s those who are in the “CASH FLOW” business. It’s not sales that make you rich ……. it’s cash flow!!! However, the trend is headed towards ……….. just making a sale, period.

When looking at different business models, the debate is wide-ranging and seemingly never-ending, and is clearly beyond the scope of this post. I’m just trying to make a simple observation and then pass it on to my readers for their refection.

In the end, I’ve noticed that the cash flow model is not a popular one within the Blogging business. It all comes down to making the single sale and living with it!

Both United Parcel Service And Your RSS Feed Have Deadlines

UPS Truck

I remember when growing up that U.P.S. had a fierce deadline. Wherever I worked when I was growing up it always seemed like I was in charge of the U.P.S. shipments. I was always fighting the deadline. They don’t wait. That’s not what they do. They come, they drop off, they pick-up, they go. What a job to have; driver for U.P.S., I guess that is why they get paid so well.

Your RSS Feed has a similar deadline. It won’t wait either. Just like UPS, Google ain’t going to wait.

With the advent of Caffeine, which I wrote about earlier this year, my posts are getting indexed by time of post. Here’s a heads-up: Without an RSS time stamp, you’re at the mercy of the bots. When you set your RSS Feed to publish at say ……… 7.00 P.M. Google comes looking for it at that time. How else does Google know when to publish “within the last 10 minutes”. Trust me; Google ain’t waiting around the back door of your Blog just for your daily post.

When you set your RSS timer, Google crawls that part of your site or site-map and logs it in. Then every day at 7.00 P.M. Google comes around for the goodies.

Google will not explain this to you; I have just learned this by “EXPERIENCE“. It’s the name of the game in Blogging and Internet Marketing.