Sunday, February 5, 2012

Yoda Of WordPress Strikes Again!

I’m working on a product launch to be announced here shortly, probably next month; and I’m working on split testing my PPC and lo and behold …… Google don’t think so! Just great ….. Google slapped again!

Here I am trying to figure out what it is that was going to make my ad campaign fly and was told that Google can be kinda fussy when it comes to a PPC campaign for the Internet Marketers. Whatever!!!

“So how do we un-fussy them I asked”? I was then questioned about all the ducks-in-a-row with my Blog, which is where both the squeeze-page and landing-page will be hosted ….. “Next”! Of course I’ve got my ducks-in-a-row, I ain’t exactly asleep at the wheel keyboard here at Bloggers Market. Maybe I should look into my sales copy and double-check to make sure all is well. I really didn’t think so, but maybe the fact that I’m trying to motivate people to take action and change their lives by working a Blog Online has Google upset.

In the course of thinking it through and going over copy, I was asked if I had a “disclaimer” ….. I hadn’t gotin’ to it. I was then told that the structure for Google needed to be in place even before split-testing. “Structure”? I was told the same structure that is used for Google Adsense. However, “I don’t run Adsence on my Blog”! I was told that Adsense and Adwords are essentially the same thing. “You didn’t think Google would let you advertize a product without legitimizing your site did you”? “If they’ll make you do it just to carry the ads, they’ll certainly do it for someone who is selling through the ads”. Oh Man ………. now that’s cold! For split-testing?

“Structure”? “Is that just the disclaimer and privacy policy thingy I asked”? I was told that I need the 1) About Page, 2) Privacy Policy, 3) Terms Of Use, 4) Site Disclaimer, 5) Earnings Disclaimer 6) Contact Page ………. “I got a contact page” ……… stupid bag of hammers!!!

I amaze myself sometimes! I want to be at the forefront of modern Internet Marketing, but have yet to get with the program grab a mitt and get in the game. It’s not like I am blowing it off …….. I just didn’t think about it! Well, …….. dig this ……… Google did! And they don’t want to be a part of any legal dispute that you’re “I just didn’t think about it” program finds itself in because you failed to conduct yourself in a professional manner!

And I wonder why it is that I’m not at the top of the SERP’s after all the SEO work I’ve done; along with wondering why it is that I’m paying so frickin’ much for PPC on Google when I’m just trying to drive traffic to my site! Oh Man …….. Yoda Of WordPress Strikes Again!

Those Bums At Google

Today’s date is June 23, 2011, yet you will not see this post until the end of July. I finally have Bloggers Market in pretty good shape and this have given me the incentive to catch-up on my writing. Having done so, the content hopper is pretty close to full.

I’m noticing a change in my writing. It has become much stronger. I’ve moved “Jeffrey’s Corner” to the front page and have gotten rid of the focus on the beginner, which oddly enough is what this site is truly dedicated to. However, in the coming months, I’ll be taking off to parts unknown. Oh I won’t be too far away, but I’ll be focusing more on the important subjects that face us all as Bloggers.

One Epic Post

As far as posts go this one is sure to be epic. Not from the standpoint of the writing rather the subject. One of the luxuries that I have come to enjoy about my new-found direction is that I have more time to focus on my content as I am only posting once a week and focusing instead on the Internet Marketing side of things. Also I have no timeline to consider now that I am established as a Pro-Blogger. Thank goodness; the daily grind of putting out daily content was really getting to me.

This weeks post is about Google, and as you read this I have had a month to research this subject, so this is going to be pretty good ….. like I said epic. It all started one dark and stormy night, as I was surfing my “New York Times” Technology feed on my Google homepage when I spotted this gem:

Google ‘faces US antitrust probe’

Now this is probably old news to most of you, and I’m not here to report the story as breaking news, rather I wanted to look at the issue from a unique perspective ……… mine.

As far as politics go, I’m pretty quite over here at Bloggers Market. I’m not really sure the best thing to do while I’m building a business online is to kick sand. In the coming years, you will hardly be able to recognize me. I intend on burying some folks in the sand. However, this particular subject was just too juicy to pass-up and it involves almost all of us trying to hack-it online.

Father Google Runs Amok

As you no doubt know by now Father Google is in trouble with the powers that be. The FTC! This is not Google’s first dance with the FTC or Justice for that matter, who share jurisdiction over antitrust issues, but it is the first challenge to its core business model. It’s search engine and advertising business, which totaled a reported $29.3 billion last year. “This is the main act,” said Ted Henneberry, a former trial lawyer at the Justice Department and partner at Orrick Herrington and Sutcliffe.

In the past, company executives have said that the increased scrutiny from regulators is a normal byproduct of its success. Truth be known, that is the case for anyone who is successful in this day and age.

Who Watches Google?

Keeping a watch on all of this is “Fair Search.org“. A watchdog of sorts, they have plenty to say about the Evil Empire that is Google; don’t get me wrong, someone or something as large as Google needs a watchdog.

I thought I would do a quick search with just the keywords “Fair Search” and Google gave 3 direct links to the website at the top of the SERP’s; you plug-in “Bloggers Market” and you get one!!! However you plug-in Google and you get 15 of the first 20 results that are Google’s alone.

This issue is just way to large to try to give it justice here in this short post. So I won’t even try. However, it will be somewhat interesting to see how this will play in the end and I’ll be sure to follow-up with an editorial of my own. I don’t think that they’ll drag any one to jail over Google’s practice but it should prove illuminating to us all.

PR(A)=PR(B)+PR(C)+PR(D) … Get It?

Google's Sandbox

Well, there it is ……. in all its Glory! It’s called a “Simplified Algorithm”. I just don’t have the space or the tools for that matter, to go into the “Complicated Algorithm”. But you really don’t need that do you? I mean the “Simplified Algorithm” is as clear as a bell, don’t you see it? A blind man could see it in a minute!

I did go over the entire Algorithm over the weekend, that sold for $336 Million in 2005 (see you should have gone to school instead of becoming a Blogger) by the way. And at the end of the day, I had to stop and reflect and think to myself ………. you’ve got to be kidding! Does anyone smell Google here! You can tell when you enter the room if you can hear sand crunch under your feet that the dreaded sandbox is not too far away!

If you haven’t guessed it by now, (and no one will fault you if you haven’t) what you are looking at within the title to my post is the, and I quote “Simplified Algorithm” for Google’s PageRank. OK, now watch this: PR(B)=PR(A)+PR(C)+PR(D), that’s the world according to Jeffrey! And the best part is that I am willing to part with such wisdom for a third of the price. Oh what’s say we go with an even $100 Mill? However, you will have to pay the taxes! Any takers? Anyone? Anyone? Bueller?

Oh my goodness, Google’s talking at me as if my right foot were asleep! Please!!!……………

For anyone needing a rational, workable description of page rank, here it is direct from Google’s sandbox:

“PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page’s importance.”

OK, we’re getting close!

How’s bout we just index come what may; first come first serve. After three years the content gets sent to “Wikipedia”. You just can’t think this stuff up, I dare you to even try! Simplified Algorithm ………. come on; give me a break!   :roll: