Sunday, May 28, 2017

Internet Marketing – Lesson 5

Last weeks post left me a little unsettled, in that I felt that I was not able to adequately cover front-end earnings for your Blog. Primarily ad sales. Normally I would not try to tackle such an extensive subject with just 300 words, however, I’m trying to provide some sort of a train of thought as to how Internet Marketing comes together with your Blog.

This week I wanted to cover back-end sales, yet I have to add a word of caution here. I, nor anyone, can cover such as an extensive subject as Internet Marketing with just a 300 word post. The intent here is to just provide you with some sort of a rough guide as to what you will be looking at when you undertake this challenge.

When going over back-end sales, it is hard for me to anticipate your desire to market what it is that you desire to promote. I have to go with what I am doing and hope that it provides enough of an identifiable path for you to follow.

For instance you may be very interested in promoting others products on your Blog. I have little experience with this as I tend to offer mainly my own products. So please keep this in mind.

Most everyone who markets online through a Blog will tell you that most of the income of that Blog is earned on the back-end. So it is with myself. And I mean the really back-end of things. As in a couple of Blogs over from this one and a landing page or two. It is just what works for me.

To promote your products, or someone else’s for that matter, you have to build yourself a mailing list first thing. Really you need to be building your list from the very beginning. You can find a number of “PLR” or “MRR” products that you can pick-up and promote to those that are interested in the same niche that you are for an opt-in.

Now, it has been my experience that there is a lot of junk out there that is not worth reading, yet may have an idea or two for anyone that is interested. Try to be careful about what you offer to others. And don’t try to build a list with your own publishing, as you really are not that experienced when you are just starting out.

 

Internet Marketing – Lesson 4

In the last line of my last post I mentioned Free traffic. Within that last line I also made mention of targeted traffic. These traffic methods I will deal with in future posts. Suffice it to say that the free traffic will come as a result of what you are doing, and comes to you naturally. The targeted traffic comes to you after you pay for it. I really can’t go into this until you have established your products and are ready for promotion.

This weeks post is about your front-end products and services. It is said, and I agree, that most monies in Blogging are made on the back-end. Indeed, however, you can linkin your front-end to the back.

I’m going to loosely define front-end goods and services for your Blog.

  • Ad Sales
  • Adsense
  • Affiliate Sales
  • Your Own Products

Of course there are several variables on the above, however, this just about sums up the opportunities.

One of the things that you have to watch in my writings is that I usually relate most of my information to my own niche, as most of my writing is done for myself and not for the benefit of my readers. More on that later.

As for the above, I’ve never really been a fan. Again, most income for a Blog is earned on the back-end not the front.

With Ad sales, you have to have a pretty good shot of traffic to justify the cost charged to your customers. There are a number of ways to calculate ad rates and space does not permit me to go into the formulas here. Nor am I an expert in this area. I’ve always been shy of advertisers that would be willing to pay me to advertise on my Blog, yet have a marginal or even a questionable product.

Basically you have the CPC and the CPM methods of calculation for ad cost. CPC is like Adsense in a sense which is better know as “Bloggers Welfare”. Nuff said!

The CPM methods is better known as “Cost Per Mille or Cost Per Thousand Impressions. There are others of course, again space prohibits. Here is a link to Online Advertising that will give you a better run-down.

Next week we’ll look at the back-end of your Blogs revenue opportunities.