Sunday, December 21, 2014

Internet Marketing – Lesson 4

In the last line of my last post I mentioned Free traffic. Within that last line I also made mention of targeted traffic. These traffic methods I will deal with in future posts. Suffice it to say that the free traffic will come as a result of what you are doing, and comes to you naturally. The targeted traffic comes to you after you pay for it. I really can’t go into this until you have established your products and are ready for promotion.

This weeks post is about your front-end products and services. It is said, and I agree, that most monies in Blogging are made on the back-end. Indeed, however, you can linkin your front-end to the back.

I’m going to loosely define front-end goods and services for your Blog.

  • Ad Sales
  • Adsense
  • Affiliate Sales
  • Your Own Products

Of course there are several variables on the above, however, this just about sums up the opportunities.

One of the things that you have to watch in my writings is that I usually relate most of my information to my own niche, as most of my writing is done for myself and not for the benefit of my readers. More on that later.

As for the above, I’ve never really been a fan. Again, most income for a Blog is earned on the back-end not the front.

With Ad sales, you have to have a pretty good shot of traffic to justify the cost charged to your customers. There are a number of ways to calculate ad rates and space does not permit me to go into the formulas here. Nor am I an expert in this area. I’ve always been shy of advertisers that would be willing to pay me to advertise on my Blog, yet have a marginal or even a questionable product.

Basically you have the CPC and the CPM methods of calculation for ad cost. CPC is like Adsense in a sense which is better know as “Bloggers Welfare”. Nuff said!

The CPM methods is better known as “Cost Per Mille or Cost Per Thousand Impressions. There are others of course, again space prohibits. Here is a link to Online Advertising that will give you a better run-down.

Next week we’ll look at the back-end of your Blogs revenue opportunities.

 

Free Traffic Anyone?

I had thought that I would be rough and ready by now with my 2012 Internet Marketing campaign ……… yeah well, “The Well Laid Plans Of Mice And Bloggers”. I’ll get there, I’m just not sure when. Until I can put the pieces in place, it looks like I’ll need some content to help fill-in until I’m ready to go. Soooo ……

This month I thought I would beat the dead horse; Free Traffic! I know, I know …… you have heard it before, but it is always at the front of my mind. I just can’t shake it. On that note; here we go again.

I thought I would Google “Free Website Traffic” and got about 100 million results. To bad I failed to Google “Targeted Free Website Traffic”. After having spent 3 years in this business, and reading more material than I care to admit on the SERP’s I’m now willing to admit that Google would be just as effective if they just returned 10 results for “Free Website Traffic rather than 100 million results. In other words, he who is able to hit the front page of the SERP’s of Google …… WINS!!!

OK …… time to do the math! 100 million minus (-) 10 equals (=) 99,999,990 that can be labeled as losers in the SEO game. Now, understand me; I’m not being negative, it’s just that stats bear me out here. I, like you, figure that there has got to be a few good apples in the 99,999,990 barrel, but to hell with them! It seems that the world only has need for 10. I guess that why Amazon, and Facebook along with Google are worth billions and you’re worth only a sale or two a year.

I understand that there are always the exceptions, but by and large, Online commerce is a really disproportional game when it comes to the “level playing field”. Let’s call it the world according to Google.

Of course what puts you on page 1 of the SERP’s is if you pay Google. Several took this path to the tune of $37.9 billion dollars in 2011. I’m wondering if all made it to page 1. At the same time I guess they figured that “Free Website Traffic” wasn’t working for them either.

There is nothing that has done more harm to my Online business than the concept of “Free Targeted Website Traffic”. They sold; I bought and it cost me BIG $$$$$$$$$$$$.

Well hell …… I guess it could be worse. I guess I could be in the Insurance business where a keyword will set you back $54.91 for a click!