Friday, May 18, 2012

Now Comes The Social Media Thing – Lesson 16

Now comes the time that you need to settle in to some sort of routine, as the next step, the social media step, is a big one. So you should be somewhat comfortable with writing content and managing your Blog. It’s O.K. to feel comfortable with what you are doing before racing away to do something else that is new to you. So take a month and just write content and work with your Blog and your management techniques.

After a month, it will be time to start to drive traffic to your site. This takes a lot of time and attention, so if you rush right in after starting your Blog, you’re going to get things tangled up and make a mess of things as well as waste a ton of time.

I am going to avoid making any social media recommendations as everyone takes a different path, leading to a different outcome, which helps all concerned as you are going to use social sites that other don’t use and vise versa. That way, we’re not getting tangled up with each other. That way there is enough traffic and market for everyone.

I will make three recommendations that all Bloggers need to be aware of and take advantage of. Those three are: Twitter, Facebook and LinkedIn. These three are necessary for all New Bloggers and you should sign-up as soon as you are ready to begin marketing yourself and your Blog. The rest is up to you. The more social media sites you sign-up for and participate in the more traffic you will see to your Blog. But take it slowly and make sure that you understand how to use the social media platform you have chosen or else you will just be wasting your time.

Reid Hoffman

Reid Hoffman

While thinking of a subject for this post, there are literally hundreds of subjects to choose from in the area of social media where it benefits Bloggers. However, I can only think of three that have a “killer app” kind of impact on the Blogger’s destiny. I would venture to guess that Twitter is one, with MySpace and Linkedin as the others. I have covered the founders of Twitter and Facebook; now meet Reid Hoffman, the founder of LinkedIn.

Hoffman was born in Stanford, California, and grew up in Berkeley, California. He attended high school at The Putney School. He graduated from Stanford University (where he won a Marshall Scholarship and a Dinkelspiel Award) with a bachelor’s degree in symbolic systems, and from Oxford University with a master’s degree in philosophy.

Hoffman says he saw academia as an opportunity to make an “impact”, but later realized that an entrepreneurial career would provide him with a bigger platform. “When I graduated from Stanford my plan was to become a professor and public intellectual. That is not about quoting Kant. It’s about holding up a lens to society and asking ‘who are we?’ and ‘who should we be, as individuals and a society?’ But I realized academics write books that 50 or 60 people read and I wanted more impact.”

His first job was a summer internship with Inglenook, a Napa Valley winery. After working at Apple Computer and Fujitsu, Hoffman co-founded his first company, SocialNet.com. While at Socialnet, Hoffman was a member of the board of directors at the founding of PayPal, an electronic money transmission service, and later joined the firm as a full-time employee. At the time of PayPal’s acquisition by eBay in 2002, he was Executive Vice President of PayPal in charge of business and corporate development. His entire professional career can be found on his LinkedIn profile.

Reid was LinkedIn’s founding CEO for the first four years before moving to his role as Chairman and President of Products in February 2007. LinkedIn is a business-oriented Internet-based social network service. He has been called the “most connected man in all of Silicon Valley”. He has strong relationships with many of the central players in Web 2.0, especially entrepreneurs, executives, and investors. He invented the term for his people as the new “Second Generation Web Entrepreneurs”. He leads as a board director of a variety of Silicon Valley businesses, mostly in the social network domain, including Mozilla, Burger King, Vendio, Six Apart, Kiva.org, Tagged, and Zynga. He is an investor in Facebook, IronPort, Flickr, Digg, Grockit, Ping.fm, Nanosolar, Care.com, Knewton, Kongregate, Last.fm, Zynga and several other firms. Reid is currently executive chairman of Linkedin and partner at Greylock Partners.

He currently lives in Silicon Valley, California with his wife.

Mark Zuckerberg

Mark Zuckerberg

When starting this section of Bloggers Market, I had hoped to highlight some of the new talent of “The New Media”, but as I got further into the understanding of the Internet, I couldn’t help but be drawn to those that are responsible for the building of this dynamic medium. All playing a part in the intricate construction of what we have come to rely on for our daily information fix. None plays a bigger role in this new way of life and social interaction than Mark Zuckerberg.

Mark Zuckerberg was born on May 14, 1984, in White Plains, New York to a Jewish family and raised in Dobbs Ferry, New York. As a young lad Mark had an interest in computer programming, working of programs for communications applications & tools and, as one might imagine, games. He attended high school at Ardsley High School before he transferred to Phillips Exeter Academy where he studied Latin.

Mark built a music player named Synapse that used artificial intelligence to learn the user’s listening habits, and was courted by Microsoft and AOL when both tried to purchase Synapse. Mark decided to head to Harvard instead, where he started “Facebook” from his dorm room on February 4, 2004. Mark originally had intended for Facebook to be used by his Harvard group, but soon enlisted the help of Dustin Moskovitz to spread the idea to Stanford, Dartmouth, Columbia, Cornell and Yale. Obviously wanting to keep it an Ivy League thing.

Mark Zuckerberg and Dustin Moskovitz decided to move to Palo Alto, California during the summer of 2004, where they leased a small house that would serve as their first office. Over the summer Dustin met Peter Thiel, a venture capitalist who co-founded Pay-Pal and provided an early opportunity to Peter Thiel to invest in Facebook.

As Facebook went through it’s growing pains with the likes of “News Feed”, “Connect”, and “Beacon” it was able to pitch Microsoft on a 1.6% stake of the company for $240 million. On that formula, it is said that at least Microsoft believes that Facebook is worth in the neighborhood of 15 Billion, which is a pretty good neighborhood.

And what is Mark Zuckerberg Tweeting about? I kid you not ………. Facebook, man,…….. you just can’t think this stuff up. Go configure!
Here it is as of March 13, 2009: “Also just created a public page on FB: www.facebook.com/markzuckerberg”. Think you can give us an update there Mark!!!