For the last several weeks I’ve been wrestling with an Ear-Worm. You know, kinda like a song that you can’t get out of your head. It just keeps playing and playing, sometimes for days. I’m still dealing with the Mary Hart song that was played during the final episode of Entertainment Tonight featuring Mary Hart titled “raise your glass” by Pink.

This particular Ear-Worm is curiously of Shawn Fanning developer of Napster and Dave Morin who once worked for Facebook and who now have their own social service called “Path”. In a recent interview he mentioned that his service is more in touch with realty in that it limits the number of friends you can invite to join your social circle, backed-up with scientific results. Those scientific results most likely tied to Robin Dunbar and her theory known as “Dunbar’s Number“.

Stating basically that you will never really be able to handle anymore than 50 people in your social circle. OK, thinking about my own experiences, he’s probably right. I mean I have nearly 3000 followers on Twitter, but I’m sure that 2950 of them don’t give a rip one way or another of what is going on in my social sphere or life for that matter.

In a word “Ruh Roe”! This spells bad news for the Internet Marketing side of our businesses ………. Ok, our Blogs. There I said it!

As long as I’ve been visiting, commenting and following Blogs, I’ve never really followed more than about a dozen really closely. Now think about your own social results. I bet they’re close to mine.

I view a number of traffic stats to Blogs that are for sale over on Flippa and the same thing is being confirmed. Comments numbering no more than 100 a post many more with far fewer.

There are Blogs of course that show tens of thousands of visitors a month. However, these Blogs have a system in place that provides content from a number of sources that have their own social following, and have to be a headache to manage.

What this all means, I’m not really sure. I just have this sneaking suspicion that, for the most of us our Blogs will never carry the power that is needed to propel us beyond our own social setting.

I believe that this is the true meaning or definition if you will of Internet Marketing. The ability to promote our services and products beyond our own intimate social circle.