Over the past six weeks I’ve seen a lot come and go as I have had more time to read than work due to the dreaded “Europa Foot“. I squirreled material away what I thought would be relevant to the new Blogger once I was back at work. At the top of the stack was the sale of Six Apart to VideoEgg.
Six Apart; for those who are new to Blogging, is the parent company of the Movable Type, TypePad, and Vox blogging platforms. The union or sale was originally announced on September 21, 2010. I now have the edge on reporting what things look like now that the sale is completed. The whole ball of wax has been pulled together into one, under the name of “SayMedia.com“. Matt Sanchez has been slated as CEO with Troy Young being elected as President.
I never did do any type of post for VideoEgg, but you can find plenty on the others in the Bloggers Market.com archives. It seems that Movable Type and TypePad are the sought after properties with Vox being shelved, at least for the mean time. The main focus of the new company will be those bloggers who want to build media businesses, rather than regular people who write a blog for fun.
Thank goodness for WordPress! I’m not the only one to think along those lines either. Byrne Reese, who used to be with Movable Type until he left Six Apart last year, has been working on a new open source blogging platform called Melody.
It’s really hard to gauge a direction for the future here, but it seems from all the research that I’ve done that the merger is focused more on developing an ad network than supporting Blogging or Bloggers. As they say, time will tell.
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