Last weeks post dealt with making a decision about your Blogging. There is no time limit on making this decision, but there will come a time when you will have to make one. I follow up last week’s post with this one; dealing with the same subject.

It’s said that you will have a clear direction in two years after you start your Blog. I’m not so sure it has to take that long. I think that after one year you should have your bearings. You either know whether you want to continue to Blog or not.

The Blog once established is a great billboard for your business. But it takes enormous energy to maintain. To stay relevant you have to stay current and up on the latest. You have to do a fair amount of research, because I’m not so sure anyone wants to hear you go on about what you alone know about your subject.

Alex Rodriguez is probably the best known baseball player out there, but he does not know everything there is to know about baseball. If you need to know who’s who in the college ranks, you’re more apt to find yourself at ESPN instead of Alex Rodriguez’s website.

There in lies the conundrum. You are so busy running your Blog, that you have no time to run your business. Those that are into Internet Marketing, have no time to run a competitive Blog. There are plenty of people out there that do one or the other full-time and make in nearly impossible for anyone to compete in both at the same time.

As a full-time Blogger, you avenue for income is with the advertisers. I know of power Bloggers who make great money with a vast variety of advertisers. But they are few and far between. There are many more Bloggers who sell their own products, but never really rank high with the power Bloggers. They are too busy designing their products.

Whatever your future direction is, you need to carry these thoughts with you so that you are able to make an informed decision. For yourself as well as your readers.