Last week’s lesson had to do with outsourcing your content, when you want to use a guest post, and establishing a rhythm. I mentioned in that post that I think it is best to focus your guest posting on the weekends; the rest of the week is yours. Are you up to it? Can you handle the demands of competing on the National stage of “The New Media”?

Competing doesn’t always mean or denote money. I’m referring to your readers here. Can you compete and build a following with the skills that you bring to Blogging? If you have never written as a professional, or are not trained in English, you have your work cut out for you. As more and more money becomes available to the best writers in the world, it will become harder and harder for you to attract a wide audience and provide continued growth to your Blog, as well as to maintain interest in your work.

I guess what I am trying to say here is that you must have great skills or the ability to develop them. One option is to have your own editors such as I have here at Bloggers Market, or another is to out-source your editing needs. A lot of Bloggers are of the mind that if they are going to out-source the editing, why not out-source the writing? Indeed, this is a good question that provides no easy answer.

Remember that you will build a following because people will want to read your writing, not someone else’s. That’s why providing your own products is so lucrative: because readers have to come to you to purchase them. They can’t find you or your products anywhere else except at your Blog or your Affiliates. But make no mistake, no one cares about your goods or services if you can’t spell or punctuate your own writing.