Friday, January 19, 2018

Internet Marketing – Lesson 10

This week we will look at “ARTWORK”! To me it is almost painful to look at the word. If I am motivated in the future to out-source any part of my business, it will be the artwork end of things. When I think of artwork, I think of Photoshop; Arhhh!

Of all the software that I have ever encountered, Photoshop and GIMP are the most intimidating. With open-source software that award goes to Wiki-Media, however, I can live without Wiki-Media, I’m just stuck with Photoshop and GIMP.

Of course, these software packages are not trying to destroy your quality of life out of spite, rather by design, they are just killer to learn. Once learned, if you do not use the software everyday, you tend to forget how all the parts go together.

I personally use GIMP, as I’m just not a big fan of the cloud and you have to subscribe to Photoshop to the tune of $50.00 a month or pony-up a couple of grand for a license. And who would want to do that for the dread of torture.

For the basic Internet Marketer, GIMP will do fine for all your needs and it’s open-source and FREE!

Time is always an issue in your business and you have to cut corners from time to time, however, avoid this while working and designing your artwork as it will truly show to the world. Take your time here and do the very best that you can.

When I work with private clients, oh they just love my artwork. Yeah, well, whatever. They don’t see the 3000 lines of PHP underneath, that took 3 weeks of 18 hour days to write to get their site to work so that they can even view the artwork!

So take your time and don’t get frustrated that such seemingly easy work takes a great deal of time. In the end you will be rewarded for your efforts.


Internet Marketing – Lesson 9

Last week I provided an Internet Marketing Products designs and launch list. I would like now, to address this list one item at at time. I have already covered the first and second items on the list, so this week I’ll look at announcements to your mailing list and to your affiliates.

When you have a product in mind and you are ready to commit to bring that product to your market, you need to let everyone know. You need to drum-up support for this process and product about 8 weeks before you are ready to launch it. And no you are not going to be sending them E-Mails about how they need to check-out your way-cool product when you launch it; you’ll lose their interest pretty quick if you do that. You’re going to be doing a bit of story telling along the way to maintain their interest.

As for your affiliates, you need to keep this all business and let them know that you will soon be providing the next best thing since sliced bread! “Stay tuned for more”.

Actually, you want to let everyone know what is going on and the process that you are going through to bring them your next product. You want to let them know about all the cool stuff that you are adding with your offer and all the trials that you have gone through to make your next product launch the best ever.

By doing this, you are communicating to your market as a friend and not as a potential sales figure. They in turn have to respond by reading it as intended, and not as a sales pitch, thereby gaining interest.

By the time the actual product launch comes around they will be ready to receive your products, you can count on that. In the end they may not purchase from you, but they are sure to promote your product on their site as an affiliate.