This is the last post in this brief series. While the series lives on, the material will become a little more in depth and will require a little more of your time to read. I think you will find it worth your while.
This week we will look at the final component or cornerstone of Internet Marketing; Customer Service!
Customer Service is always a challenge. While it is best to let the professionals deal with the customers, remember that they are your customers, not the professionals.
You must always provide a way for your customers to contact you, so that if they have any issues with you, or your products, they can feel confident that you will respond in a timely manner.
Try to keep this in mind; your affiliates are your customers also. Every person deserves to be treated fairly and kindly, ya know …… do unto others and all that jazz! Whether affiliate or product consumer, handle all complaints and special requests, with sensitivity and common sense.
Satisfied customers are your most important asset, so you want to go to extremes to keep these extremely happy customers …… well, happy.
As for those that are not all that satisfied; use some common sense! If they desire a refund after 93 days instead of 90 days, do the refund. If they go social …… you will wish you had refund the monies.
In the past, those who took exceptions to your business practices would tell a couple people, now if they go social with a Tweet or Blog post, you are looking at thousands who know of the issue in quick order. Not Good!
Remember this; blowing off your customers or affiliates for a few extra bucks is bad for business. Greedy and Stupid is a really bad combination!