Saturday, January 20, 2018

Internet Marketing – Lesson 21

Your big day is here. Formal Launch Of Your Product! Time to hit it …… and hit it hard. Take no prisoners, damn the torpedoes, get while the getting is good.

As I stated earlier in this series, you have to launch a product over a period of a week to 10 days in 5 different phases. Once the launch is done …… it’s done. You don’t continue to pursue launch activates once you are underway. After the initial product launch, you are then focused on promoting your product.

A word of caution, don’t go into a formal launch of a digital product like “WordPress Installation” that you are going to sell for $19.95. Just get crackin’ and promote the thing to anyone that will listen.

Formal launches work best for “hard copy” products that go from between $995.00 to $3000.00 dollars.

Trying to find affiliates for your “WordPress Installation” product is going to be a bitch, trust me. However, offer %50 on $3000.00 for a quality product and you’ll have them coming out of the wood-work! And keep this in mind, “John Chow” ain’t going to be interested in promoting your “WordPress Installation” product. He’s got one himself. If you want him on board …… or someone like him, give them something to work with!

Again, you are reading my scattered thoughts or tips on Product Launches here. To go over the process correctly would take about 50,000 words, at the very least. So to cover this subject in a 300 word Blog post really can’t be done.

If you follow these lessons, you will find that I go over a lot of the information presented here in these posts, in future posts in greater detail. This is called “Immersion Training”. If I give it to you all at once you will forget most of it …… not good. You have to get this!!! And going over a spread-sheet at time of product launch ain’t the way to go, so Immersion is the best way.

Remember this; there is some foundation to product launches, however, product launches are fluid and ever-changing as the products from Internet Marketers can be totally different from one another, so your understanding of the process will never be complete. You will always have to be adding to this knowledge base.



  1. Mike says:

    I guess this is one of the most important milestones in the whole process of designing, making and marketing your product. This is the “D” day. It’s like the beginning of the real deal and the times when it is about to become clear if you have what it takes to succeed.

    • Jeffrey says:

      Hi Mike,

      Thanks for coming by today!

      Keep this in mind. Most will fail, this is true. However, the vast majority can make a go of it if they take the time to prepare themselves for the challenges that lay ahead. Remember that nothing beats perseverance.

  2. No matter how hard you work to build your product, it all comes to marketing and what tricks you will do to get it out there to as many people as possible. Many designers tend to forget this and it’s a pitty as it throughs all the hard work into the bin :(
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