This week we will take a look at Upsells. I’ve never really been keen on Upsells, but that is just me. I’ve seen some really crazy Upsells over the years. Most have nothing to do with what it is that you are interested in. Again this is just how “I” see it. There is nothing wrong with Upsells, and you should actively pursue promoting them. Just make sure that what you offer is solid.
When you get ready to provide an Upsell Offer, make sure that what it is that you offer is of really high-quality. I got caught-up in poor quality Upsells when I started out by offering crummy PDF’s, and it really hurt sales.
Two signs that any offer you view is not worth the purchase is if the Upsell is crummy, or the Upsell is endless, with literally dozens of extras if you “just purchase today”.
As these lessons go on, the information will become more in-depth and ever-more technical. So I will get into the positioning and proper promoting of Upsells in later lessons. The one thing I am trying to get across in this post, is that your Upsells “MUST, MUST, MUST” provide tangible value.
Remember that good Upsells can round-out a killer $30.00 dollar package, however, if you are not careful you can run yourself into trouble with your profit margins.
I once saw a Marketer offer two Upsells that equaled the value of what he was trying to sell as his main product. He wound-up with great exposure, however, I would not have done it. You are just too close to the line to losing money. Refunds can kill ya!
When considering your Upsells make sure that they can be delivered to, and received by, your market ASAP. If not then you will have to make sure that your main product that you are trying to sell can be delivered to, and received by, your market ASAP.
Whatever it is that you are trying to Sell or Upsell, you will have to wrap your brain around this point which is worth the price of admission; you will have to deliver both electronic and hard-copy products for you to stand-out at what-ever it is that you wish to be successful at in Internet Marketing. This is called a “rolling product launch”. You deliver a set of Audio CD’s or MP3′s by download instantly upon completion of sale with follow-up Auto-responses, along with a hard-product arriving in your customers Mail-Box in a week or 10 days.
Guess what Amazon does? Delivers hard-products quickly to it’s market. Get it? Obviously I didn’t when I started out, and my sales really suffered. I even went electronic with “Kindle” when I went commercial, ( which was a real pain to do ) with my materials and again my sales really suffered.
Don’t sweat this stuff right now, I’m going to provide you with the necessary information later in these lessons that will give you the ability to deliver your products on the cheap without being cheap.