Sunday, September 24, 2017

Internet Marketing – Lesson 13

This week we’ll take a look at “Squeeze Pages”. The Squeeze Page is one of the most critical components of your Internet Marketing activities. Without a list things will be difficult. The sooner you build your list the better. You have to stay focused and build your list exactly along the lines of your niche.

If you sell pet supplies, you need to build lists with products that you can give away for an opt-in that has something to do with pets. Having an opt-in for a product on gardening will not provide you with a good contact for a sale of pet supplies.

Unfortunately the best way to build a list quickly is to have a product of your own to build interest. I say “unfortunately”, because this actually denotes that you build a paid marketing campaign that will bring traffic to your site to view the offer and then opt-in for more information. This is the best way to build a list, but it is expensive.

However, if you have a list that is built around a product launch, you will have a good list with which to pitch that product. While you will always make sales with your list, a general list such as the one you see with my pop-up for my monthly opt-in is not exactly the best way to make sales. What you are angling for here is that 3 percent that will buy from that general list. This is icing on the cake, not the heart of the matter.

The Squeeze Page is that heart of the matter! It is designed to harvest sales contacts that are interested in your product. While your squeeze pages should be stylish, don’t over think it here. Keep the whole thing on one page with no scroll. As a matter of fact when you are starting out you should consider carefully using a squeeze page building product to use, instead of trying to design a page yourself with HTML and CSS. More on this next week.

 

Comments

  1. Osho Garg says:

    I think Squeeze Page also a kind of marketing which helps to get good rank in SEO.

    Thanks for serial lesson on marketing
    Osho Garg recently posted..Top 6 Google Reader Alternatives

  2. Wilson says:

    very informative post! thanks for sharing these tips!
    Wilson recently posted..3 Fundamental Things You Should Not Do As A Blogger!

  3. Great tips, having a professionally built page is also a huge help!
    Boca Raton Web Design recently posted..Why a professionally designed Logo is important to your business

    • Jeffrey says:

      Hi Sergio,
      Thanks for coming by today! Professionally built pages can be a better idea, if you can afford to do this. However, if you are able to proof for copy then you are more than likely going to be doing your own squeeze and landing pages. Having control here is really important. Doing things yourself also provides you with speed and flexibility.

      Remember that design is only half the battle here. Copy is the other half. I know very few designers who do copy and design, probably because of all the FTC junk that goes along with copy. Meaning you are liable for your copy, whoever it is that does the copy.

      It would be great to have a company such as “Boca Raton” do this work for you, however, as tech improves you have so many now that are offering their own type of landing and squeeze templates that you can edit everything hexadecimal.

      The one thing that very very few can come up with is killer graphics. Of all the work that I do in design, the graphics are just a back-breaker for me. I’m limited to Gimp, so I’m afraid that I struggle here. I just don’t have the time to learn Photoshop along with everything else that I do.

      Stay in touch Sergio, we may do some business together yet!

  4. Samfrank says:

    Thanks for sharing Sergio….We’re a design firm, so I’m stil a bit weary about switching our homepage to a squeeze opt-in page, as no-one does that it in the industry and my feedback is that people just want to check out our work page first… not sure if there’s another way to do it with a simliar result.

    • Jeffrey says:

      Hi Sam,
      Yeah, may not be a good idea to switch-out the old homepage there! Ideas, yes that is the dilemma. I seriously doubt weather any type of opt-in is going to pay any type of dividend for you ever.

      When I have an opt-in here at my homepage, I’m looking to up-sell a small product that is say $20.00 or less. If I have a major launch, I seek the opt-in from the actual sales lead provided by PPC then go for the up-sell after I have the interest for the major product.

      As for a design firm, you have to go one on one with the client. You are not going to make the difference by offering an opt-in for say a newsletter or small product and then come back in a later E-Mail and say, hey, I’ve got this great discount going on for web-design this month, and then expect the client to bite.

      I have offered free design work before …… that works pretty well. But only to the qualified client, then pitch them social and SEO down the way a bit. If I go with a design package for a beginner for under $500.00 for any type of Online business, I never hear from them again, when it gets to social and SEO, they just let the site go. If however, I tie the site design to an existing Offline business, they almost always come back for more. Yea!!! That’s what pays the bills.

      When the client sees results from the social and SEO in sales for the company, I don’t need an opt-in, I just let them know that this is an ongoing process and that eventually their site will need to be renovated like their home and the whole process starts again.

      I give them plenty of notice by saying that in the next 18 months they are going to need upgrades to keep up with changing tech and to keep their site from going stale or static. I keep them lined up like planes on a runway!

      That way I don’t spend my time installing Plug-ins for $50.00 a pop, or sell themes for $19.95 a pop, and wonder exactly what my bottom-line is going to look like at the end of the month with all of the competition that I have to face Online!

      Earning $3,000.00 a month in January and not seeing another dime until August is not my idea of a high-time! I’ll take the cash-flow from a steady client any day of the week. And I have never had an opt-in provide me that on the design end of my business!

  5. Carmelo Hixon says:

    I don’t completely get this squeeze page thing, can someone explain this to me?
    Carmelo Hixon recently posted..usuwanie komentarzy

    • Jeffrey says:

      Hi Carmelo,
      The “Squeeze-Page” is a way of harvesting E-Mail addresses of those that are interested in more information, or perhaps maybe purchasing products from your Website or Blog. Once added to your list you can provide that contact with all sorts of interesting information and offers from yourself, as well as from other affiliates. Promoting through your E-Mail list is the best source of growth, as well as revenue for your Website or Blog.

  6. Hey again Jeff,

    Well, I’m a little bit late on your lesson this time its because I was a bit busy these past few days. Another informative post you got here. Never really thought that the squeeze page was important, Well, I know it is but not the kind of importance you bring to it. Well, if Squeeze-Page is one way of harvesting E-Mail addresses, then it should be more elegant and attractive isn’t it? To make the viewer’s, customer’s, or reader’s of your site be interested. Or is it Okay if the Squeeze-Page is somewhat simple yet informative? Well. I hope I got the lessons right. I’m hoping for your swift reply. Cheers!
    Farrell John Conejos recently posted..One Piece Vs Zombies

    • Jeffrey says:

      Hello to You Farrell,
      Thanks for dropping back by today!

      The “Squeeze-Page” is the most critical part of your business. After your product launch is gone, you still have your list with which to work with. I usually try to make it short and sweet when I try to harvest a new client or prospect. I usually will run a video with a title above and a call to action below and then give a simple opt-in form, looking for just the First Name, and E-Mail address. Even when I promote a high value or six-figure product, I usually will ask for First Name, Last Name, E-Mail and Phone Number. Even then the Squeeze-Page and the Opt-in are very simple pages.

      When I put together a landing-page, I’ll ask once again for an E-Mail address before I get to the heart of the offer. I really, really need that E-Mail Address. See when Twitter knocks you offline because you are well ….. you, and when Facebook knocks you offline because you are not getting with their program, and Google “Blacklists” you because, well, their Google, get ready for a financial hit. Just Great! I have literally have heard of six-figure loses for some Online Marketers who got caught in the gears of these machines.

      However, here me clearly …… They can never take your list away from you!!!

      As long as you have your list you’re in business. Now don’t go out and go for broke and build a list of 600,000 names. You are wasting your time. What’s worse, your host, or E-Mail Service will back-list your site and hosting account as a spam site when you go to broadcast and will close you down. So when you go to build your list, build that list around what you sell. Notice that my opt-in on my homepage is about Blogging. I’m not going to be offering free iPhone unlocking software for an opt-in. If I do, those names that I harvest will never purchase a thing from me as I offer Blogging and Internet Marketing Products, not iPhone products.

      So every name on my list is directly related to what I do, which is Blogging and Internet Marketing. My conversions are extremely high also. Even hitting over 70% for my Christmas and New Year messages.

      Next week I’ll be talking about the landing page, where I prefer the long-page style of landing-page. So check back soon!

      Take care Farrell!

  7. Jacob says:

    In internet marketing we have to Create strong relationships with an audience,which is critical to everything we do here. Rather than constantly hunting down new customers, we’d much rather create a valued environment that benefits our existing readers and customers and keeps pulling them back. We don’t advertise in the traditional sense; instead, our readers do a great job of “spreading the word” for us.

    • Jeffrey says:

      Hi Jacob,
      Thanks for coming by today! Actually the masters do indeed advertise their products in the traditional sense. This helps to focus any type of marketing campaign. This is what pays the bills.

  8. Hey Jeff,

    Thanks for the long yet informative reply. Expect me to be here again next week for another learning session. Best Luck and Cheers for you and your blog.
    Farrell John Conejos recently posted..One Piece Vs Zombies

    • Jeffrey says:

      Hi Farrell,
      It’s 3:38 in the morning, and I’m still here, so I guess I’ll be here next week! Take care until then!

  9. George Tent says:

    Hey J, how are you?
    Coming to your blog after a long time reading about Squeeze Pages. It is new for me. Can you post a intro about squeeze pages its going from the top of my mind what you posted in this article lolx :D
    income
    George Tent recently posted..Chlorine and Hair – Hair Care For Swimmers

  10. Pitt Goumas says:

    Hello Jeffrey, I just came across your lessons and I must say that you put in a lot of effort and hard work in writing them. Thank you for the lessons, God bless
    Pitt Goumas recently posted..Understanding Home Chlamydia Test

    • Jeffrey says:

      Hi Pitt,

      Thanks for your support …… not bad for a guy in Bunny Slippers!   :)

      • Pitt Goumas says:

        Aww don’t say that. Looking forward to your lesson 17. When will you post it?
        Pitt Goumas recently posted..Unraveling the Mystery of STD Symptoms

        • Jeffrey says:

          Hey Pitt,

          Good to see you Sir!

          I’m right in the middle of an office move, so I’m dragging a bit. Don’t let the cat out of the bag, but I have reached Super-Star Guru status as a Blogger, while working out of a walk-in closet for the past five years …… I’m getting a tad bit claustrophobic.

          Lesson 17 is going to cover Shopping Carts. This is one area where you actually have to put up some monthly dollars, and I’m afraid that I personally have received some mixed results with the services that are available out there.

          One thing that has me concerned is that these various services want to be all things to all marketers and charge large dollars for the effort.

          More on this later this coming week. Until then …… God Bless!

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