Sunday, December 17, 2017

FTC Warning For Bloggers

When starting out my day I usually take time to grab a bite to eat and do some online reading. It seems that the new FTC Rulings are all the rage these days …….. literally. Usually when something of this nature comes up, I like to sit back and let others debate the virtues and vices. I have my own feelings of course, but I’m not so sure that Bloggers is the place for me to communicate these.

For the beginner blogger you will need to make sure that you are following these new guidelines, hence the purpose of this post. It is always easy to overlook something of this sort when starting out, because usually you do not have the where-with-all to begin competing right away, so one tends to ignore such things.

It would probably be a good idea if you began to familiarize yourself with these guidelines though.

There is a general feeling among marketeers that this year is going to be the break out year for online commerce ……… I’m not so sure. But one thing is sure, it is growing. With that growth comes more competent competition. While the Internet is still in its wild west days, those days are fading fast. You need to be sure that you are positioned and prepared to take advantage of the dynamic opportunities that are sure to come.

Here is a link to the PDF of the FTC’s ruling. I’ll leave the debate to someone else !

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