Wednesday, February 21, 2018

Internet Marketing – Lesson 22

This is the last post in this brief series. While the series lives on, the material will become a little more in depth and will require a little more of your time to read. I think you will find it worth your while.

This week we will look at the final component or cornerstone of Internet Marketing; Customer Service!

Customer Service is always a challenge. While it is best to let the professionals deal with the customers, remember that they are your customers, not the professionals.

You must always provide a way for your customers to contact you, so that if they have any issues with you, or your products, they can feel confident that you will respond in a timely manner.

Try to keep this in mind; your affiliates are your customers also. Every person deserves to be treated fairly and kindly, ya know …… do unto others and all that jazz! Whether affiliate or product consumer, handle all complaints and special requests, with sensitivity and common sense.

Satisfied customers are your most important asset, so you want to go to extremes to keep these extremely happy customers …… well, happy.

As for those that are not all that satisfied; use some common sense! If they desire a refund after 93 days instead of 90 days, do the refund. If they go social …… you will wish you had refund the monies.

In the past, those who took exceptions to your business practices would tell a couple people, now if they go social with a Tweet or Blog post, you are looking at thousands who know of the issue in quick order. Not Good!

Remember this; blowing off your customers or affiliates for a few extra bucks is bad for business. Greedy and Stupid is a really bad combination!



Internet Marketing – Lesson 21

Your big day is here. Formal Launch Of Your Product! Time to hit it …… and hit it hard. Take no prisoners, damn the torpedoes, get while the getting is good.

As I stated earlier in this series, you have to launch a product over a period of a week to 10 days in 5 different phases. Once the launch is done …… it’s done. You don’t continue to pursue launch activates once you are underway. After the initial product launch, you are then focused on promoting your product.

A word of caution, don’t go into a formal launch of a digital product like “WordPress Installation” that you are going to sell for $19.95. Just get crackin’ and promote the thing to anyone that will listen.

Formal launches work best for “hard copy” products that go from between $995.00 to $3000.00 dollars.

Trying to find affiliates for your “WordPress Installation” product is going to be a bitch, trust me. However, offer %50 on $3000.00 for a quality product and you’ll have them coming out of the wood-work! And keep this in mind, “John Chow” ain’t going to be interested in promoting your “WordPress Installation” product. He’s got one himself. If you want him on board …… or someone like him, give them something to work with!

Again, you are reading my scattered thoughts or tips on Product Launches here. To go over the process correctly would take about 50,000 words, at the very least. So to cover this subject in a 300 word Blog post really can’t be done.

If you follow these lessons, you will find that I go over a lot of the information presented here in these posts, in future posts in greater detail. This is called “Immersion Training”. If I give it to you all at once you will forget most of it …… not good. You have to get this!!! And going over a spread-sheet at time of product launch ain’t the way to go, so Immersion is the best way.

Remember this; there is some foundation to product launches, however, product launches are fluid and ever-changing as the products from Internet Marketers can be totally different from one another, so your understanding of the process will never be complete. You will always have to be adding to this knowledge base.


Internet Marketing – Lesson 20

Social Media is a great way to get your message out, be it about your latest post or newest product. But as a means to an end it is pretty marginal.

I don’t think that it is any secret to anyone that pursues an income online that networking has potential benefits. However, when marketing yourself you have to choose carefully how to socially network yourself, as time is money and networking takes time.

For the Blogger, the more the merrier …… if you have the time, and that is something that you like to do instead of watching Seinfeld on T.V.

For the Internet Marketer, you have to keep your social interactions and networking …… how shall I say …… “working”.

You should not expand past Facebook, Twitter, and Google +, for your social networking and for social interactions, you need to stick with the forums of your choosing. A well placed “Check This Out” can do wonders for a product launch on the proper forums at the right times. I’ll go into forums for the Internet Marketer later on in these lessons. For now, you should be signing-up for as many forums like “Warrior Forum” as you can.

With Forums you don’t need to be interactive on a daily basis to achieve the desired effect, as you have to do with say …… Twitter. Also keep this in mind; Twitter is pitching to everyone Online. Forums, if chosen carefully will or should, pitch to your market directly. Much like a “WSO”.

Facebook, Twitter, and Google +, are for brand building. Forums are for direct response marketing.

When you go with a formal launch, just go with the forums. This not only saves time, but maximizes efforts as well.

Remember this; that socializing is suppose to build goodwill with your market. Don’t jeopardize that by being stupid Online, by getting into some thing political or otherwise, that might hurt your efforts to market yourself successfully. This is not personal, this is business!