Saturday, February 17, 2018

Internet Marketing – Lesson 25

This week I want to pick-up on last weeks tread …… moving forward with the central theme of this Blog which is to “Learn How To Make Money Blogging”.

I guess I should have sub-titled this Blog “Learn How To Make Money With Your Blog”. Most Bloggers will attempt to monetize their personal Blogs. This is a real challenge for anyone. If you are a true hard and fast Blogger your product is indeed your content. The only way to monetize that content is through advertising.

However, most will try other methods of monetizing which will define them not as Bloggers, but rather as Marketers.

I want to talk to you this week about the process of marketing your Blog from the very beginning even if you have no products to promote. If you are new to Internet Marketing, the easy way to go is to start your own personal Blog about your personal interests which will make things really easy for you. If you Blog about a niche you have no personal interest in, you will soon abandon it.

When starting a Blog you will have little traffic if any until you gain a little traction. This process takes about 18 months. During this time you need to write as if you are trying to sell a product for a profit. What exactly do I mean by this?

Eventually in order to pay the bills you will be selling something, and the best way to do this is to sell your own products and ideas. This will take good copy-writing skills …… START NOW!

Perhaps you are interested in “Affiliate Marketing”. This will take similar skills.

Copy skills must be developed early on if you are to have any type of a chance to survive Online. Learning “Copywriting”, “Content-writing”, “Comment-writing” and “Play-writing” are all important to your progress and you have to start applying these techniques from your very first post.

Indeed you should apply these techniques even to your E-Mails if you wish to excel. Again, START NOW!

To cover this subject clearly will take several posts so next week we will start with “Content-writing”.

Internet Marketing – Lesson 24

I’ve taken some time off to try to determine exactly where I wanted to go with this series. I’ve actually got more than enough to keep you going for the next several years. However, trying to place that in context is rather hard at times, especially if you are new to either Blogging or Internet Marketing.

Pitt Goumas who is a regular reader here, made a comment a while back, about how what I was writing about had little to do with the niche that I’m in. Indeed! It’s that context thing I mentioned above.

As I’ve evolved Online, I’ve realized that there is better money to be had then within Blogging. One sticking point …… I love Blogging.

I have tried to stay with the mechanical means with which to earn an Income Online, even if you have a Blog. However, from time to time I will wax philosophical.

This week I want to talk to you about the true challenges of earning an Income Online Blogging, and I’m afraid I’m going to have to get philosophical.

When you are considering a life-changing decision to change your occupation, from whatever to trying to earn an Income Online by starting your own Blog, you’re really moving into an arena where you probably have little experience.

If you are deciding to do this on your own, you are really going to have to consider “Direct Response Marketing”.

As Blogging evolves, only the large operations have a good chance of making any money at it. Reason? There are just too many Blogs out there for your voice to be heard.

I’ve been doing this for nearly 5 years now and I have built a pretty good traffic pattern. However, I have another Blog that I do not participate in that I have opened to the general public to let them do what they will, and that particular Blog gets 100 times the traffic that I have here. That was eye-opening. I painfully learned that Blogging was not about me, but about US!

However, when starting out, a Blog is a great way to learn the ropes. There really is no exceptions here. Trying to earn an income Online any other way and you are just not going to have enough tools to get the job done.

By managing a Blog, you will be able to learn the ropes easily enough and it will give you the confidence to provide goods and services that will provide you with the income that you desire.

If you jump into direct response marketing right off the bat …… what exactly are you going to offer? How to solve others problems online? How are you going to do that? Are you going to sell sunglasses, recipes, or spices? How? Even if you have someone who can do all the work for you ( not likly ), you won’t even know how to communicate what you want or need.

You know that they say that the money is in the list, however, I say it’s in the database …… “what’s that ?”

You need to start with a Blog …… just don’t expect to earn any money with it. I was reading about a Blogger not to long ago that went viral and was seeing millions of hits to his site and mentioned that he banked a couple of hundred bucks off the traffic …… “Oh Man!”

I know of Internet Marketing Pros who see a couple of dozen hits and make millions of dollars a year!!! “What’s Wrong With This Picture?”

If you really are set on earning an income Online by Blogging. Here’s what you are looking at; you need to pick your niche, you need to set-up good hosting services for your Blog, and you need to get crackin’ and get social!

You will have to have a premium theme, fluid database and people working for you. By that I mean you will have to have many different writers to draw enough traffic to your Blog so that you have a good chance to monetize. How do you do that ……. really through advertising. Then you have to socialize your site.

Considering the information mentioned above, your Blog will have to look similar to a newspaper. Your content will have to be “write-on” and you will have to pitch to a lot of different people with a lot of different interests.

This really is your only chance of earning a living income Online by Blogging.

You can look at the so called “Pro-Bloggers”, however, most are “Direct Response Marketers” and use a Blog as their platform from which to pitch from. These people just stuck with their Blogs long enough until they knew how and what to market.

Those Bloggers that earn big money Online are professional writers AND EDITORS, that manage large business enterprises and invest large dollars into their businesses.