Wednesday, February 21, 2018

Internet Marketing – Lesson 17

Most of what I write about here at Bloggers Market is really second nature to me now. Once learned, the road-map is pretty easy to follow. However, there are a couple of areas that give me pause. I ran into trouble with this series in the beginning trying to communicate to my readers about display ads as an income stream. To get a really good overview this takes several hundred pages of text involving different companies, styles, coding, proper placement, best SEO and SEM practices, proper pricing, testing; so on and so forth.

I’m in the pickle again with “Shopping Carts”. I hate giving my readers 300 words that leave them as clueless at the end as they were at the beginning. However, I have to cross this path within this series. Sooo…

Most of what you will do within Internet Marketing will be within your own powers to create. Some things that will not will be, display ads of some sorts, SEO, and Shopping Carts.

I’ve been burned to the ground by some really reputable Internet Marketers because of dubious Shopping Carts Services that I am positive that the Marketer had no idea what was happening on the affiliate end of things.

Managing your Online business may take some real effort to manage, but when you have 10′s of thousands to deal with, things can get really dicey. If the Shopping Cart gets is wrong, it will be your name that gets caught in the gears of the machine, especially if it comes to affiliate payouts or refunds.

If I do a simple product that goes for less than a hundred dollars, I usually go with “PayPal” as the payment portal and then handle the refunds myself and avoid dealing with affiliates. 50% of 10 bucks is just not worth the bother and hassle.

However, if you have a product that sells for $1995.00, you are going to have to have a reputable hosted shopping cart or shopping basket service. 50% of that is definitely worth the hassle.

Again, there is no way to cover all of the angles of shopping carts in this post. Here comes the “Due Diligence” thing again!

Here is my list:

Those listed above are the most popular …… and most expensive. However, this is just a starting point. With some advice from Father Google you can find some reputable reviews of shopping carts that should prove enlightening.

Also, be prepared for a killer learning curve. I figure that you will spend a couple of grand just learning the systems here. Good Luck …… you’re going to need it!