Monday, May 1, 2017

Internet Marketing – Lesson 20

Social Media is a great way to get your message out, be it about your latest post or newest product. But as a means to an end it is pretty marginal.

I don’t think that it is any secret to anyone that pursues an income online that networking has potential benefits. However, when marketing yourself you have to choose carefully how to socially network yourself, as time is money and networking takes time.

For the Blogger, the more the merrier …… if you have the time, and that is something that you like to do instead of watching Seinfeld on T.V.

For the Internet Marketer, you have to keep your social interactions and networking …… how shall I say …… “working”.

You should not expand past Facebook, Twitter, and Google +, for your social networking and for social interactions, you need to stick with the forums of your choosing. A well placed “Check This Out” can do wonders for a product launch on the proper forums at the right times. I’ll go into forums for the Internet Marketer later on in these lessons. For now, you should be signing-up for as many forums like “Warrior Forum” as you can.

With Forums you don’t need to be interactive on a daily basis to achieve the desired effect, as you have to do with say …… Twitter. Also keep this in mind; Twitter is pitching to everyone Online. Forums, if chosen carefully will or should, pitch to your market directly. Much like a “WSO”.

Facebook, Twitter, and Google +, are for brand building. Forums are for direct response marketing.

When you go with a formal launch, just go with the forums. This not only saves time, but maximizes efforts as well.

Remember this; that socializing is suppose to build goodwill with your market. Don’t jeopardize that by being stupid Online, by getting into some thing political or otherwise, that might hurt your efforts to market yourself successfully. This is not personal, this is business!

 

Internet Marketing – Lesson 19

Launch functions are really all about strategy.

Once again I can’t really do this subject justice with a short Blog post. I will however, cover this subject in detail in later posts of this series.

I understand that you continue to see the above information provided time and again in this series, and while Internet Marketing is not Brain Science or Rocket Surgery, it can be complex in its application to a successful end.

When launching an Internet Product, you should be aware that to do so with any degree of success takes some time and effort. I suggest that you undertake this process after your product is finished and ready to market.

To successfully launch a product you will have to take about 10 days to 2 weeks to do it right in about 5 different phases. The goal here is to prepare your market and stoke your affiliates while pre-selling your Product. Add to this the ongoing strategy of building to a larger market.

To kinda give you an idea of the scope of things, you should concentrate on building cool products, launching those products and driving traffic to those products right now and in the future …… ya know …… “CASHFLOW”! Your Blog or Website is just the platform from which to do so.

Like I said I could go on for days on this subject, but to give you the quick so that you can take away the essence of this subject, you will have to become a story teller. That’s how you sell Internet Products, you tell stories, the product should sell itself.

Internet Marketing is definitely not a high-pressure sell, you have to develop a relationship with your market to sell your products. The very best way to do this is to tell them stories about you and your product, again your Blog or Website is a great platform from which to do this. You are going to tell them about what it took to bring your product to the market, and you are going to tell them about what your product means to you and what it will provide to them, and by providing them with great tools to make a difference with and for others.

While the money is certainly great here, you should be focusing on helping a friend. This is what the product launch is all about, indeed this is what Internet Marketing is about, and is what your life should be about.

 

Internet Marketing – Lesson 18

This week we will take a look at Upsells. I’ve never really been keen on Upsells, but that is just me. I’ve seen some really crazy Upsells over the years. Most have nothing to do with what it is that you are interested in. Again this is just how “I” see it. There is nothing wrong with Upsells, and you should actively pursue promoting them. Just make sure that what you offer is solid.

When you get ready to provide an Upsell Offer, make sure that what it is that you offer is of really high-quality. I got caught-up in poor quality Upsells when I started out by offering crummy PDF’s, and it really hurt sales.

Two signs that any offer you view is not worth the purchase is if the Upsell is crummy, or the Upsell is endless, with literally dozens of extras if you “just purchase today”.

As these lessons go on, the information will become more in-depth and ever-more technical. So I will get into the positioning and proper promoting of Upsells in later lessons. The one thing I am trying to get across in this post, is that your Upsells “MUST, MUST, MUST” provide tangible value.

Remember that good Upsells can round-out a killer $30.00 dollar package, however, if you are not careful you can run yourself into trouble with your profit margins.

I once saw a Marketer offer two Upsells that equaled the value of what he was trying to sell as his main product. He wound-up with great exposure, however, I would not have done it. You are just too close to the line to losing money. Refunds can kill ya!

When considering your Upsells make sure that they can be delivered to, and received by, your market ASAP. If not then you will have to make sure that your main product that you are trying to sell can be delivered to, and received by, your market ASAP.

Whatever it is that you are trying to Sell or Upsell, you will have to wrap your brain around this point which is worth the price of admission; you will have to deliver both electronic and hard-copy products for you to stand-out at what-ever it is that you wish to be successful at in Internet Marketing. This is called a “rolling product launch”. You deliver a set of Audio CD’s or MP3′s by download instantly upon completion of sale with follow-up Auto-responses, along with a hard-product arriving in your customers Mail-Box in a week or 10 days.

Guess what Amazon does? Delivers hard-products quickly to it’s market. Get it? Obviously I didn’t when I started out, and my sales really suffered. I even went electronic with “Kindle” when I went commercial, ( which was a real pain to do ) with my materials and again my sales really suffered.

Don’t sweat this stuff right now, I’m going to provide you with the necessary information later in these lessons that will give you the ability to deliver your products on the cheap without being cheap.