The path to success for the Internet Marketer has three elements; a good product, good landing-page with compelling copy, and a good ad campaign. While there are many ways in which to monetize a Blog or Website, putting these three elements together will provide you a path of least resistance with the greatest chance of success as well as profit.
Good copy and ads for a product are essential to your success, however, this will have to come with a good dose of experience. There really is no way to cover this subject in a Blog post or even a good book.
I have seen books that go on and on with the details that may or may not work for you. This is probably one of the reasons that this subject is not as well covered on the Internet as others. You really have to assemble a ton of bits and pieces to effectively put together your Marketing campaign. In the end it all comes down to a good split test and a better product.
What is most important to the exercise of writing effective ads ( as well as copy ) for your product is coming up with a collection of ads, split-testing, and then deciding in a fairly quick order whether or not “your dog will hunt”.
And if you do have success with a good product, keep in mind that eventually you will see a point of diminishing returns, at which time you will have to make a judgement call on when to get out.
If the product has no “Pop” at the beginning of your launch, don’t extend your loses past a month. In other words don’t go for 90 days thinking that your product will eventually catch-on.
If you are not seeing some kind of a return on your investment within a couple of weeks, you might as well set your sites on starting over. This is taking into account that you have given it a fair chance at launch. Don’t think that by bidding 03.00 cents for a keyword, that this is going to provide you with healthy profits.
Again, in the long run …… experience will make the difference here. You just have to keep trying and be smart about how to structure your ad campaigns, as well as how much money to commit to your goals.