Saturday, February 17, 2018

Internet Marketing – Lesson 12

As I have written and you have read over the past couple of weeks, artwork is one of the more challenging parts to Internet Marketing. Unfortunately after you have your designs in place, you must begin anew with artwork for your Affiliates.

While you may want to keep continuity with your ad campaign, you will have to change it up a bit to maintain interest in your products and to show a bit of professionalism. Not to mention that your affiliate artwork will come in all types of sizes and shapes. The more that you design the more options your Affiliates will have to display your products.

You will want to maintain all of your artwork with codes on your site. You can see examples of that here at Bloggers under the category of “Affiliates”. You will see a pretty good selection of artwork sizes along with the code already written. You will have to do the coding yourself. Google will really punish these Affiliate links if they are not written properly, so go ahead and code to best SEO practices and provide the code for your Affiliates to simply copy and paste.

The main idea here is to make sure that everything is done with best practices, while at the same time making it as easy as possible for your Affiliates to work with you.

And speaking of making it easy for your Affiliates to work with you, I’m going to go ahead here and mention Affiliate Payouts as this is one of the most critical parts of selling Affiliates on listing your products on their site. You have to have a good Shopping Cart that you can depend on, that will responsibly handle your payouts and refunds for you. E-Junkie and JVZoo are a couple of choices that you may want to take a look at. There are others of course, so do your due diligence here.


Internet Marketing – Lesson 11

Whenever you are designing your artwork for your sites and your affiliates, only use original images. Don’t try to copy someone else’s idea and paste your icons or logos into it. BAD IDEA!

There are also a number of royalty free sites where you can gather your needed materials. Again, pull together the needed pieces and build what you need. Even if you are granted royalty free status, don’t take a single piece and paste your materials on it. Design your own ideas.

Once you have a general idea as to what you want, then you can spread that around to all of your artwork that you will need for a certain campaign. In other words, you only have to design once and then you can deal with making the square artwork fit into the round hole. By re-sizing and shifting things around a bit you should be able to make a go of it.

Avoid any kind of video usage except for the main landing-page. Too much use of video and you will surly lose the attention span of your target market. Using video is nightmarish at best, so be really cool here. When you design your landing-page video, make sure that you keep it to FOUR MINUTES (4) …… get it 4, 4, 4, no longer.

I have read tons of material on the power and length of videos for Internet Marketing, and the loss of viewers is simply astonishing after 4 minutes. If you are using instructional videos for an opt-in campaign, don’t go over 8 minutes here. And if your end product is some sort of educational series, keep each video at an hour. If it goes 8 hours give them 8 different videos.

Putting together these types of artworks takes a huge amount of time. Sometimes as much time goes into the artwork as goes into the product itself. But show great patience and restraint here and you will be well rewarded.


Internet Marketing – Lesson 10

This week we will look at “ARTWORK”! To me it is almost painful to look at the word. If I am motivated in the future to out-source any part of my business, it will be the artwork end of things. When I think of artwork, I think of Photoshop; Arhhh!

Of all the software that I have ever encountered, Photoshop and GIMP are the most intimidating. With open-source software that award goes to Wiki-Media, however, I can live without Wiki-Media, I’m just stuck with Photoshop and GIMP.

Of course, these software packages are not trying to destroy your quality of life out of spite, rather by design, they are just killer to learn. Once learned, if you do not use the software everyday, you tend to forget how all the parts go together.

I personally use GIMP, as I’m just not a big fan of the cloud and you have to subscribe to Photoshop to the tune of $50.00 a month or pony-up a couple of grand for a license. And who would want to do that for the dread of torture.

For the basic Internet Marketer, GIMP will do fine for all your needs and it’s open-source and FREE!

Time is always an issue in your business and you have to cut corners from time to time, however, avoid this while working and designing your artwork as it will truly show to the world. Take your time here and do the very best that you can.

When I work with private clients, oh they just love my artwork. Yeah, well, whatever. They don’t see the 3000 lines of PHP underneath, that took 3 weeks of 18 hour days to write to get their site to work so that they can even view the artwork!

So take your time and don’t get frustrated that such seemingly easy work takes a great deal of time. In the end you will be rewarded for your efforts.