Wednesday, February 21, 2018

Internet Marketing – Lesson 4

In the last line of my last post I mentioned Free traffic. Within that last line I also made mention of targeted traffic. These traffic methods I will deal with in future posts. Suffice it to say that the free traffic will come as a result of what you are doing, and comes to you naturally. The targeted traffic comes to you after you pay for it. I really can’t go into this until you have established your products and are ready for promotion.

This weeks post is about your front-end products and services. It is said, and I agree, that most monies in Blogging are made on the back-end. Indeed, however, you can linkin your front-end to the back.

I’m going to loosely define front-end goods and services for your Blog.

  • Ad Sales
  • Adsense
  • Affiliate Sales
  • Your Own Products

Of course there are several variables on the above, however, this just about sums up the opportunities.

One of the things that you have to watch in my writings is that I usually relate most of my information to my own niche, as most of my writing is done for myself and not for the benefit of my readers. More on that later.

As for the above, I’ve never really been a fan. Again, most income for a Blog is earned on the back-end not the front.

With Ad sales, you have to have a pretty good shot of traffic to justify the cost charged to your customers. There are a number of ways to calculate ad rates and space does not permit me to go into the formulas here. Nor am I an expert in this area. I’ve always been shy of advertisers that would be willing to pay me to advertise on my Blog, yet have a marginal or even a questionable product.

Basically you have the CPC and the CPM methods of calculation for ad cost. CPC is like Adsense in a sense which is better know as “Bloggers Welfare”. Nuff said!

The CPM methods is better known as “Cost Per Mille or Cost Per Thousand Impressions. There are others of course, again space prohibits. Here is a link to Online Advertising that will give you a better run-down.

Next week we’ll look at the back-end of your Blogs revenue opportunities.