Saturday, February 17, 2018

Internet Marketing – Lesson 7

That last paragraph within last weeks post was a bit confusing. I understand that on the one hand I am telling you to place multiple products on the market at one time and on the other hand I’m mentioning that you are not going to bring anything new to the market.

By that I mean that you can only be taught Internet Marketing only once. And once you learn, that’s it, you know pretty much know all there is to know about Internet Marketing. It’s like learning how to drive a car. Once you know, you know! That goes for teaching as well. You can cover the subject just so much. Once you teach it, you have taught it!

So why produce any products at all? You will have to gain experience somehow and this is the best way. And when the time comes for you to produce your own original ideas, you will be ready to produce a killer product. For instance, I thinking of producing a product on how to use Python for the scripting of the Gnome desktop. Do you know how to do this? Probably not! However, if I told you that I was going to produce a product on WordPress Plug-ins, most reading this would know this topic, because this subject has been written about extensively. Even abstract subjects such as “Sales Copy” and “Ad Management” have been covered fairly well.

While my examples focus on the Internet Marketing Niche, this would apply to any niche that you may have in mind. If you are interested in promoting “Travel”. I would stay away from promoting anything “Caribbean” and maybe focus on “Antarctica Touring”. Than when they open-up “Area 51″ to tourist, you’ll be ready to rock!


Internet Marketing – Lesson 6

Last week I started down the road of explaining about back-end products for your Blog. I’m going to follow through with outlining the process this week.

Once you have several hundred souls on-board your mailing list you are now ready to promote your own products. Try to keep this in mind. You want to design at least three (3) products at once and build on that with other ideas. You see, you will not sell everything that you design and build. You will be lucky if you sell $10,000.00 of product with 2 of every 10 products you bring to the market.

If you have three going at the same time you will not be sidetracked with a disappointment or two and then quit. Keeping busy with other designs and builds will keep you from sweating the details of sales by watching those products moment by moment.

Keep in mind that the more you produce the better your odds are of finding a great product and producing a gem with all the experience you have gathered. Your up-sales, cross-sells, and down-sales will be better also. Not to mention that your odds are better at finding a product that sells $100,000.00 dollars worth or even more.

Try to stay away from dead deals like WordPress. While you might be able to sell something of yours that deals with a new twist in themes designs with WordPress, you are more likely to find a more lucrative market with special products like “Scripts Marketing” which is something that you see relatively little about.

One last word of caution …… unless you are a marketing brain, remember this, you ain’t the only game in town. And as far as Internet Marketing goes. It is what it is, much like anything else. You ain’t going to bring anything new to the table. That’s why you see the big names in Internet Marketing working with private clients instead of releasing new products all the time. You can cover your niche only so far and that’s it. You will have nothing else to add really.

I’ll go into this last paragraph in more detail next week.

Internet Marketing – Lesson 5

Last weeks post left me a little unsettled, in that I felt that I was not able to adequately cover front-end earnings for your Blog. Primarily ad sales. Normally I would not try to tackle such an extensive subject with just 300 words, however, I’m trying to provide some sort of a train of thought as to how Internet Marketing comes together with your Blog.

This week I wanted to cover back-end sales, yet I have to add a word of caution here. I, nor anyone, can cover such as an extensive subject as Internet Marketing with just a 300 word post. The intent here is to just provide you with some sort of a rough guide as to what you will be looking at when you undertake this challenge.

When going over back-end sales, it is hard for me to anticipate your desire to market what it is that you desire to promote. I have to go with what I am doing and hope that it provides enough of an identifiable path for you to follow.

For instance you may be very interested in promoting others products on your Blog. I have little experience with this as I tend to offer mainly my own products. So please keep this in mind.

Most everyone who markets online through a Blog will tell you that most of the income of that Blog is earned on the back-end. So it is with myself. And I mean the really back-end of things. As in a couple of Blogs over from this one and a landing page or two. It is just what works for me.

To promote your products, or someone else’s for that matter, you have to build yourself a mailing list first thing. Really you need to be building your list from the very beginning. You can find a number of “PLR” or “MRR” products that you can pick-up and promote to those that are interested in the same niche that you are for an opt-in.

Now, it has been my experience that there is a lot of junk out there that is not worth reading, yet may have an idea or two for anyone that is interested. Try to be careful about what you offer to others. And don’t try to build a list with your own publishing, as you really are not that experienced when you are just starting out.