Sunday, December 17, 2017

The Essential You

Last month I wrote on the “Essential Plug-in” being a caching plug-in. Maybe I “miswrote” or something like that. Maybe I should have written that the “Essential Plug-in” is …… YOU !

“You” is a double-edged sword of course. Just this morning I was checking my personal website only to find that I’m number gazillion or something similar on the Alexa scale of things after a year of weekly posting.

However, nothing quite throws a monkey-wrench into the gears of things like Google. Whole income streams can and will disappear when Google decides that its time to re-up the search engine results ranking algorithm with something like; “Panda” to “Grizzly”. Whatever …… it causes pain and suffering for the Internet Marketer.

While nothing really changes …… everything changes in cyberspace! Change is the one constant that we can all depend on.

I think its funny when you read all these Internet Marketing Landing Pages that assure you that if you follow their system, you can achieve similar results. Not in this Galaxy! By the time you get your cannons Online and in action, not only will it be dark outside, things will have changed Online to such an extent that you could have saved yourself a great deal of effort, ( saying nothing of the pain and suffering you’ll have to endure with the tech struggles ) if you had just come up with some sort of a battle plan of your own.

Worse is when you go to depend on a piece of software, or website service to mange whatever, and you find that they have closed their site down. etc, etc, etc.

Everything changes, and changes fast Online. However, the only thing that you can count on day in and day out is …… YOU!

You are always learning and getting stronger day in and day out, no one can ever take that away from you. After 5 years in this business, should the whole thing go up in a “Denial-Of-Service-Sttack”, you should be up and running in a couple of hours. No Sweat!

The next time you are thinking of investing big dollars into someones Internet Marketing program, take a moment and think about investing in yourself. That investment will pay you dividends for a lifetime!

The Essential Plug-in

Very seldom do I repeat my writing efforts over multiple blogs, however, this month, I am going to re-print a special post that I wrote for “” that is extremely critical to your Blogs success. It focuses on the importance of caching and your Blogs site performance. So here we go!

When deciding on WordPress as your CMS, you will need a collection of plug-ins to extend your functionality. To address this issue for the beginner here or anywhere is a exercise in futility. At the time of writing this article, there are over 21,000 free WordPress plugins available in the WordPress plug-ins repository, which provide an endless combination for an endless collection of personalities that use them.

However, the one plug-in that you must have …… that everyone must have, is a good caching plug-in. There are two to choose from, either the WP-Super Cache or the W3-Total Cache. I’m not so sure that one is any better then the other, but, WP-Super Cache seems to be the preferred system.

The one saving grace about having such a sea of choice in plug-ins, is that most are pretty easy to understand and configure. However, such is not the case with either WP-Super Cache or W3-Total Cache.

Caching is a tricky subject …… one that I care not to go into with this post. There are many different areas of site performance that need to be addressed to provide your site with solid caching. I have made an attempt to go over some of the basics with this support forums post over at “Down The Rabbitt“. I actually have a more advanced tutorial that I am working on that has alluded my attention due to my present work load. So check back from time to time for updates.

Caching is also a tricky subject with your host. Sooner of later you will be knocked of line for your sites performance. I’m not so sure that this is entirely your fault, rather a concerted effort by your host to maximize their resources. I’ve been knocked off several times and I can assure you that I run a pretty tight ship. Unless you have a dedicated server which is the exception not the rule for most Blogs, you are at the mercy of your hosts demands for increased performance.

To be absolutely clear here with this post, I’m making this point; learn everything that you can about caching plug-ins and site performance as soon as possible after establishing your Blog Online and stay behind your efforts with continued education on these most critical of subjects.

How Dedicated Are You?

In the course of a conversation with a peer, the subject of “Caching” with PHP Scripts became a topic. PHP is by far the most popular programming language in use today for web apps. In fact PHP is the main foundation for WordPress. So you might find this post of interest if you can read between the lines.

“My Peer” mentioned that he was having caching issues with a very popular Wiki Software and had been sighted with a violation of T.O.S. with his host. The host in question is one of the more popular hosting services and even carries the Wiki Software as part of it’s offings. He mentioned that the information that was forwarded to him to provide him with proof of a problem was for the most part useless as he had no access to his “shared server” to verify any of it.

He decided to approach tech-support, and was told that he would have to resolve the caching issues for the host to remove a “hold” that they had in place on his account and his sites until the issue was resolved. When he ask about some of the more popular caching programs he was told that those programs were not available to him in a “shared” environment. However, if he were willing to move to a “dedicated” server, they would take care of him.

He told me that he had not even really begun to use the resources that were available to him on his shared account so there was no need for him to move to a dedicated server at this time, especially when the jump would mean a 10x increase in hosting fees. He asked the support staff if they could recommend any type of caching techniques that could be used to resolve the issue and was told they couldn’t help him.

He told me that he felt that this was really strange as his tech support had pulled the rabbit out of the hat several times before, yet all of a sudden they could not help with a caching issue on one of the most popular programming languages with one of the most popular Wiki Softwares that they offered as part of their services. And without access to the server to determine what the real issue was, he couldn’t do a thing.

He further explained that with current fees for a dedicated server (within the cloud or otherwise), three months of fees would buy him a state of the art server for his home. Another three months of fees and he could afford all of the software that his current host offers him. Only problem is that his ISP has T.O.S. issues with hosting a server out of his home with his current services. You know, the same issue that the phone company has with local phone service; for your home it cost about $24.95, however, for your office located down the block from your home, local service for the same exact services is $895.00 a month. That type of issue!

He mentioned that he was considering just going with a wholesaler of dedicated services, however, that left him with a rented server with no software!

At this point I said that I was sure that I could hear my mother calling me, and besides I had to take out the garbage anyway, so I had to go!

As I lugged the garbage to the curb, I couldn’t help but think the situation could be worse; It could be “me” instead of my friend that has issues with being dedicated to his Blogging business. I’m just not that dedicated to my Blogging business …… not yet anyway!