2010 August

The Re-Launch Of James Cameron

August 23, 2010 By Jeffrey Leave a Comment

How bout that James Cameron? Man, …….. Titanic, Aliens, Terminator, True Lies and now Avatar! Do I have this right? Avatar is the top grossing film ever? Let’s go to the beach and celebrate that one! Every man should take time for reflection. And with Avatar, I would image there is plenty to reflect upon. For James Cameron, that’s not the case or his way. He’s ……… I think what they define as a type A personally. Instead of coasting on his success, get this …….. he’s planning a re-launch of Avatar.

If a re-launch is good enough for James Cameron to undertake, all Bloggers who have their own products should learn a lesson here. Product re-launches are not new of course, but they are not really as popular as one would think. For Bloggers and Internet Marketeers, as soon as the product is launched, most are ready to move on to the next gold mine.

I’m facing my first big re-launch of “Bloggers Market WordPress Secrets – Set-up And Installation” in the next few weeks and this will be a totally new experience for me. I’ll have to admit I’m pretty hyped. For one, the original launch was mucked up due to product permissions, also the actual product I’m launching is being released in two different formats and it’s a truly terrific product for the Newbies and has some tricks for the old salt as well. Now if I only had the budget that James Cameron has ……….

I’m also working on two different re-launches of products that I released earlier this year. The first is an E-Book Cover Design manual that is now in its second edition, nearly double the size of the first edition. And the other is my first manual from my Blogging 2010 series which has to do with dealing with the initial considerations of launching your own Blog. Here’s hoping that product re-launches are my charm!

Filed Under: Jeffrey's Corner Tagged With: Aliens, Avatar, James Cameron, Product Re-Launch, Terminator, Titanic, True Lies

Ready To Do Some Writing? – Lesson 33

August 21, 2010 By Jeffrey 2 Comments

Launching a product should be fun. I’m afraid that you will find it a lot of work to boot. And now that you are on the road with your first true product launch, it’s time to do some writing. I know, you’ve been doing that already. Well, get this. Time to do more. Except this time it’s for the product launch.

While in the mist of managing your Blog and writing your daily post, you will have to write over the period of 7 to 10 days, posts about the product. All about your product.

The way that you go about this is in a story book way. You write about the proposed upcoming launch of a new product and you mention what you have in mind. Then you want to go into some of the challenges of building the product and how it will help your readers achieve their goals. You need to mention the people involved and what it is going to take to bring the product to market. You will write a short post detailing the path to your products launch over the next few days to come. Every day.

When the big day comes you will continue to write about the new product and all the bells and whistles attached to the product and all the goodies you are going to throw in along with the purchase if they will visit your site in the next two days. You’ll provide plenty of links in the posts that point to the landing page and you will ask your readers to re-tweet your post and to take a look and pass on the good news about your product.

The following days are the most important of the launch. You want to inform your readers of the affiliate opportunities available with your new product. You will have to make this a no brainer. You will need everything set up. You will invite them to sign up, grab an HTML link of their liking to your product, of which you should have several sizes of artwork and links ready to go.

Filed Under: Featured Content Tagged With: How To Write For Your Product Launch, Product Launches, Writing For Your Product Launch

WordPress MySQL Database Tables

August 20, 2010 By Jeffrey 2 Comments

Database Tables

I was lucky with my rebuild this week at Blogger Extreme. Could have been a lot worse. I was able to re-build the MySQL tables instead of the entire MySQL Database. Here’s how I did it.

WordPress builds 10 tables when you install WordPress 2.8. I think they have 11 now with 3.0.1. These tables should be understood so that you can work with them at a future date. I’m not real big on using the different WordPress plug-ins that let you work with the database in one shape, way, or form. After all this is the brain to the Blog. I like to go hands on with the database and while I’ll admit it really is no fun at all, with a little work and concentration you can work effectively with this database software affectionately know as MySQL.

Here is a run down on the tables and what they do! ………. (Man, I wish the editors would hurry up with the WordPress Secrets project!)

# Structure wp_comments
# Structure wp_links
# Structure wp_options
# Structure wp_postmeta
# Structure wp_posts
# Structure wp_terms
# Structure wp_term_relationships
# Structure wp_term_taxonomy
# Structure wp_usermeta
# Structure wp_users

1. Comments: Stores all the comments that other’s make to your Blog Posts.
2. Links: wp_links table is used to store the blogroll – your Blogs or Websites list of links.
3. Options: All of the different options and selections for your Blog such as URL, E-Mail Address, etc.
4. Postmeta: This table is used to store custom field names and values and other information about your posts.
5. Posts: This table stores all of the Blog Posts that you write for your Blog.
6. terms: To categorize and manage posts and other contents, WordPress uses various taxonomies like categories, tags and link categories.
7. term-relationships: The wp_terms_relationships includes two numbers – a term id and a post id. By grabbing every term that uses a post’s id, WordPress can immediately identify all of the appropriate categories and tags to use.
8. term-taxonomy: In the wp_terms_taxonomy field, each “term” is defined as either a tag or a category.
9. Usermeta: You can keep all sorts of things for each registered user here, birthdays, contact information, etc.
10. Users: WordPress uses this to store registered users. User ID, login, encrypted password, full name, registration date, and things like that.