Sunday, February 5, 2012

That First Product – Lesson 21

Now comes that all important first product. First you have to build it, than you have to launch and advertise it, than you have to sell it. As I have said in several posts in this series, you need to start on your first E-Book as soon as is practically possible. Once you reach this lesson, you should have already started and hopefully are close to finishing.

You can make money with your products in a variety of ways. You can do membership forums, you can do membership clubs, videos, DVD’s, CD’s, E-Books, and E-Manuals. Before you paste you’re smiling face all over the Internet and make a monkey out of yourself with videos and the like, it might be a good idea to start with E-Books and E-Manuals. It’s the safer bet, if you are just starting out. You can of course, start gathering all the equipment and software for your future video needs. And practicing wouldn’t hurt either. Make sure you watch carefully and observe what the best Bloggers are doing with their videos.

Now that you have your first product written; time to put the product together. The first thing you are going to have to do, is to find an appropriate cover for your E-Book. This takes artwork and the software to deal with the images. So if you are doing an E-Book on Fireworks, than you need to start looking for an “open source” “royalty free” image that is really cool. Once you have that image, you need to start working with that image in something like, brace yourself, photoshop. I know, if you could afford photoshop you wouldn’t be selling E-Books. But there are other alternatives like “Gimp” which is free of charge.

All of the images of E-Books you see on my sites, I have built with Gimp. Problem is there is a learning curve. A pretty bad one too. The instruction manual that you can download with the software is next to useless. Do yourself a favor and download the software and purchase my book on “Gimp E-Book Design Instructions” over at Blogging Extreme.com and go to work. You’ll thank me for it.

Ecto

ecto

ecto is an easy to use Blog editor for the mac users of the Blogosphere. Blog editors are not new of course and I’m not entirely sure why you would need such an editor. But, for the bigger outfits out there, it is sure to come in handy. So without further ado let me give you the Bullets.

* intuitive interface for creating and editing weblog entries
* smart, easy to use “create-a-link” dialog
* full local control of recently posted entries and drafts (with search function)
* a Rich Text and an HTML editor with spellcheck and search/replace
* syntax-coloring in the HTML editor
* quick access menu with HTML tag templates and keyboard shortcuts for the HTML editor (fully customizable)
* support of all available remote control options of MovableType API:
o posting entries with continuation
o summary
o keywords
o multiple
o categories
o trackback
o text-formatting
o comment options
* easily change the posting date of entries

Advanced Blogging Features include:

* convert, scale images and create thumbnails
* create poster movies or create thumbnails from movie frames
* save settings on a per-blog basis
* extensive help documentation accessible from within ecto
* support for multiple weblogs and servers (with easy-to-use Account Manager)
* embedded debug console to troubleshoot server connections
* full-featured HTML-rendered preview of entries using Safari’s WebKit
* hate the metal and icons? Set the window texture via the Preferences window and change icons with the supplied switcher!

There you have it. You can check out the editor or download at: Illuminex.com
Unfortunately it’s not a free download, you’ll have to pay $19.95 for the pleasure. But for an operation with several people, it could be just the ticket!

VerticalResponse

Vertical Resopnse

During the course of my travels doing my research, I’ve come up on a company that is running a Memorial Day special and since I just got through doing a series on E-Mail services, I thought I would throw this at ya! Email Creation Made Easy.

Whether you’re creating your first email or you’re a seasoned pro, Vertical Response has an email creation tool to suit you. From Internet newbies to graphic designers, their tools take the work out of creating your email and guide you through the process with just a few easy steps.

Take a look at what you get:

* Hundreds of pre-built templates — make getting started a breeze.
* Image-editing with Picnik — edit, crop and re-size your photos in just one click.
* Marketing Tips from the Experts — tips and best practices guide you on your way so you can create your email like a pro.

There are four ways to create your email and the choice is yours. You can switch between them at any time depending on your mood, your level, or the message you’re creating.

Email Wizard:

The Wizard is a great tool for everyone and requires zero technical experience. Simply drag-and-drop your content and see your email take shape as you go.

Other great features include:

* Easily edit text & images right within your email
* Simple image editing with their Picnik integration
* Access to hundreds pre-built email templates
* Basic formatting toolbars to change colors and fonts
* AutoSave and Paste from MS Word functions save you time

The Email Canvas:

A true WYSIWYG tool for those who like an HTML or MS Word type editor. Called an ‘intermediate’ tool. The canvas’ streamlined navigation and clean interface make creating your emails fast, flexible and flawless.

Check out the features:

* Build from scratch or choose from hundreds of pre-built email templates
* Design your email in graphical mode or edit the raw HTML source
* Simple image editing with the Picnik integration mentioned above
* Advanced formatting toolbars to customize the “look and feel”
* AutoSave and Paste from MS Word functions save you time

These are just a few of the features offered by Vertical Response. So if you are in need for Advanced E-Mail services check them out!