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Managing Your Social Media Content

March 31, 2010 By 2 Comments

Social Media

As I delve further and further into the Social Media realm, it has become harder for me to keep up and harder for me to stay organized. Needless to say, my desktop is a mess. I have icon’s coming out of my ears. So I wanted to post some pointers for the Blogger, to help manage your Social Media.

One of the first things that you should do, when setting up your Blog, is to squirrel away all of your usernames and passwords on a Spread-Sheet and keep it on a thumb-drive. It might really help if you do this alphabetically, too.

Keeping a log of all the passwords and usernames, and the time you want to visit these sites will prove to be a real asset. Get on a schedule: not minute by minute of course, but if your habit is to visit your community of Blogs in the morning, set aside a few minutes to Tweet, and do the Facebook thing, to Digg and Stumbleupon; whatever it is that you Stumbleupon! Now that you’ve “Reddit” do it!

Social Media does not come naturally to me. I’ve had to take it a step at a time. With all the choices, and with my schedule, I just can’t do them all. I dare say, that if you had 24 hours in a day you couldn’t really put a dent in all of the super Social Media Sites. I’m finding more great ones everyday. The greatest challenge of course is not setting aside the time to visit and participate, rather dealing with the learning curve that goes along with some of these sites. It’s best to take it slow like I did, adding one a month and really getting to know it well.

Lastly, don’t forget to Google for pointers on any Social Media site that you participate in. You can find some real gold out there that will make life as a Blogger much easier!

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Color Me Desperate!

March 30, 2010 By Leave a Comment

Alexa

Well I’m under 1,000,000 in my Alexa ranking ………PANIC ATTACK!!!  Now what?  I guess if I could make it into the Alexa Top 1000 Websites or the Technorati Top 1000 Blogs, I would feel pretty sharp.  Growth has to be managed very carefully as sooner or later you reach a point of diminishing returns.  It’s finding that point and then exploiting your market that will give you a true meaning of success with your Blog.

If you have a social site that gives away money and prizes through sponsors, to the most popular personalities online, you are going to make it into the top 1000.  Trust Me!  However, if you are selling spare parts for WWII era aircraft, you’ll never make it into the Top 1,000,000.  Trust Me!  It’s knowing your limits that will give you your edge over your competition. Pushing for pushing sake, ain’t going to get it.  You’re just wasting your time.

Polishing your traffic will help a great bit towards giving you strength in your market. First, don’t buy traffic. How stupid is that! All you do is pay for people to come by and look at all the pretty pictures. It’ raises hell, with your “bounce rate” and “time on site” stats, they don’t read what you write and worse, they don’t buy anything,……… ever! If you target your traffic, you should be able to keep a bounce rate at about 50% and time on site at about 10 minutes per visit.

Using some common sense and having a little patience will pay-off in the long run. Establishing a professional Blog is hard work. Think carefully, before you institute changes that might be counter productive.

While I’m on the subject of traffic, I’ll throw this out there for you. I’m now in 4 figure traffic everyday now and about 5% of it is from Google. It would be nice if you could count on Google for something besides tools, but I’m afraid that is just not going to happen. You can’t really blame them really, with 206 million websites in the world, it’s kinda hard if not impossible for them to give equal billing to everyone.

I have analyzed several hundred Blogs built by others and have analyzed their traffic as well, and sure enough they show about 5% of their traffic is from Google. Keep this in mind, you and you alone are responsible in getting your target market to your website or Blog. It can be taxing at times, but in the end it will be worth it!

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Twitter Proves Useless For Most

March 29, 2010 By Leave a Comment

Twitter

As I continue my search for the most useful of tools in social media for the Blogger, it has come to my attention that most of the power of Twitter goes unharnessed. As far as traffic generators go, Twitter is not the golden goose of SEO, but it sure isn’t a dog either. Twitter if used properly will provide the Blogger with high quality traffic. Unfortunately this is not the case for most Bloggers.

A new study from security firm Barracuda Labs provides some interesting insights into the state of the Twitterverse. Unfortunately for the microblogging startup, the stats say that most of its users aren’t very active.

The study looked at around 19 million Twitter accounts in order to figure out how people are using Twitter. It started with one assumption: An active or “True” Twitter user has at least 10 followers, follows at least 10 people and had tweeted at least 10 times. By that definition though, only 21% of Twitter users are active users.

There’s a great deal of interesting data in the breakdown. Only 26% of Twitter users had 10 followers or more by December 2009, while only 40% were following 10 people or more (in fact, a majority of Twitter users, 51%, were following less than five people).

In terms of tweets, the report estimates that 34% of Twitter users hadn’t tweeted even once, while a whopping 73% of Twitter’s users tweeted less than 10 times. That means nearly all of the tweets on the social network were coming from about one-fourth of the user-base. Power users dominate.

Barracuda Labs also analyzed Twitter’s growth over time, and the numbers are consistent with previous reports that show while Twitter grew like wildfire in early 2009, it has dramatically slowed down in recent months. Going back further to early 2008, the report estimates that the microblogging tool grew by just 0.31%. However, with the quick rise of media coverage and the influx of celebrities such as Oprah and Shaq, Twitter use grew by 20% in April 2009 before dropping off to 0.34% growth in December 2009.

While the news isn’t stellar, it isn’t all bad for Twitter;  these metrics are moving in the right direction. A full 79% of users had less than 10 tweets in June 2009, but that number dropped to 73% by December. Eighty percent of users had less than 10 followers in June 2009, but that percentage dropped to 74% by December. If that trend continues, you’ll hopefully see a more diverse and active Twitterverse going forward.

Filed Under: Jeffrey's Corner Tagged With: , , , , ,
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